What is Brand Recognition? Advantages and FAQs.

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What is Brand Recognition?

Brand Recognition, or Brand awareness, refers to the extent to which your brand is familiar to the customers and whether they recognize it by just seeing the logo, tag line, company name, etc. 

Brand recognition can also be triggered by some music such as a jingle or some theme song associated with your brand.

Brand Recognition requires a customer’s prior knowledge of your brand. Obviously, it is dependent on how popular your brand is. Higher brand recognition generally relates directly to higher popularity and a wider customer base in the market.

The extreme end of brand recognition is companies becoming synonymous with the service they offer. 

Google (Searching for something on the internet), Coca-Cola (any soft drink), Tupperware, Band-Aids, Xerox, JCB, etc. are some examples of the same.

What is the importance of Brand Recognition?

Keeping a strong Brand image helps with:

Increased Market share

By increasing Brand Recognition, you can increase your market share. 

Making your brand name the first thing that comes to a customer’s mind, while thinking of some service will increase the barrier for other companies into the same market. 

This will ultimately lead to an increase in your sales and revenue.

Increased Consumer trust

In the current market scenario, companies with a higher brand recognition are trusted much more by the customers. 

The more familiar the customers are with a brand, the more likely they are to trust it.

Boosts user experience

Brand recognition can also have a halo effect on your rival products too. 

Case in point, Coca-Cola and Pepsi. Coca-Cola performs much better than Pepsi saleswise, but when customers are given the two products in blind tasting, most of them prefer Pepsi over Coca-Cola. This proves that people will buy your product even when there’s another product with a better taste.

FAQs

Q: What is the meaning of Brand Recognition?

A: Brand Recognition, or Brand awareness, refers to the extent to which your brand is familiar to the customers and whether they recognize it by just seeing the logo, tag line, company name, etc.

Q: How can brand recognition be increased?

A: There can be many ways to increase brand recognition – committing to deliver the best experience for the customers exceeding your rivals, producing positive content such as videos, ads, blogs, articles, etc., establishing clearly the aim of your brand and advertise it in the best manner possible.

Q: What is a brand evangelist?

A: A brand evangelist is a customer who believes in your product or service and strongly promotes it amongst others. This kind of word-of-mouth is considered the most effective form of brand promotion.

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