What is Brand Recognition?
Brand recognition, also known as brand awareness, is how your brand is familiar to customers, whether they recognize it by just seeing the logo, tag line, company name, and so on.
Brand recognition can also get triggered by music such as a jingle or some theme song associated with your brand.
Brand Recognition requires a customer’s prior knowledge of your brand. It is dependent on how popular your brand is.
Higher brand recognition generally relates directly to higher popularity and a broader customer base in the market.
The end of brand recognition is companies becoming synonymous with the service they offer.
Google (Searching for something on the Internet), Coca-Cola (any soft drink), Tupperware, Band-Aids, Xerox, JCB, and more are examples of the same.
Brand recognition vs. brand recall:
Brand awareness includes both brand recall and brand recognition.
When a consumer gets questioned about a product category, brand recall is the top-of-mind remember of a specific brand. It’s a far more powerful link that leads to the last buy.
Consumers’ ability to distinguish the name of a specific brand from other brands is known as brand recognition. Compared to brand recall, it has a weaker link to ultimate purchase.
Why brand recognition is important?
Keeping a solid Brand image helps with:
Increased Market share
By increasing Brand Recognition, you can improve your market share.
Make your brand name the first thing that comes to a customer’s mind. At the same time, thinking of some services will increase the barrier for other companies in the same market.
It will ultimately lead to an increase in your sales and revenue.
Increased Consumer trust
In the current market scenario, companies with a higher brand recognition are trusted much more by the customers.
The more familiar the customers are with a brand, the more likely they trust it.
Boosts user experience
Brand recognition can have a halo effect on your rival products too.
Case in point, Coca-Cola and Pepsi.
Coca-Cola performs much better than Pepsi saleswise. But when customers are given the two products in the blind tasting, most prefer Pepsi over Coca-Cola.
It proves that people will buy your product even when there’s another product with a better taste. This way, you can decide if you are using the right product management software.
Why is brand recognition important in business?
Provides the business with a competitive advantage:
Customers nowadays are more informed than in the past. Therefore any brand that wants to earn their trust must stand out. It’s at this point that the significance of brand recognition becomes apparent.
Improves Brand Equity:
A brand’s value increases as more people become aware of it. The value of a brand as a stand-alone asset is known as brand equity.
High brand recognition helps to increase a brand’s perceived value.
As a result, your brand has a stronger digital presence:
Brand recognition has grown increasingly crucial with the growth of the Internet and digital technology. People now have more mobile and social media capabilities than ever before, allowing them to speak about your company quickly.
How to measure brand recognition?
Start a brand recognition survey right away:
Among the most effective methods of determining brand recognition is to conduct surveys. Choose your target audience. The people you want to know the most about your business, start asking.
Online polls of the general public (rather than your existing clients) are the most excellent way to measure brand recognition.
Examine your social media following:
Some may regard this as a vanity statistic. Still, on the surface, your social media following indicates how far your brand has spread and how many people are familiar with it.
If you assume that most people would follow you. Because they are interested in and like you, you may get a good idea of your brand recognition.
Make use of Google Trends data:
The Google Trends competitive analysis tool is valuable for determining brand recognition. It scours the Internet for mentions of your business, allowing you to track if they’re increasing or declining over time.
You can also compare this information to that of your competitors.
Using Google Analytics, check for branded search volume:
Search data is crucial when it comes to brand recognition and even market share. The idea is to look at the amount of traffic coming to your site and the keywords driving it.
The more people who type your company’s name into their browser, the better. It indicates that they recall you and consider you a viable alternative for whatever they’re looking for.
You’ll discover what you’re looking for if you head to good old Google Adwords and Google Analytics.
Keep track of how your content is doing:
Shares and likes, as well as vanity metrics, are no longer relevant. If you look at them appropriately, you may detect trends that give you critical insight into your brand recognition initiatives.
Analyzing your brand recognition initiatives includes measuring the number of familiar individuals with your company.
Also, determining which blog articles, videos, and social media content have been successful and how they contributed to increased brand recognition. It’s as simple as observing how people react to it.
How to improve brand recognition?
Make use of influencer marketing:
Influencers on all social media sites create material based on various interests and hobbies. These passions might include food, fashion, automobiles, electronics, and so much more.
By identifying influencers in your sector to promote your brand, you can utilize this as a method to raise brand recognition.
Choosing influencers who share your organization’s beliefs and goals is critical. It enables you to tap into their vast audience, probably interested in your products or services.
Make the most of content marketing:
Please increase the number of content you post on social media sites. Make sure it’s high-quality and relevant to your audience.
Consumers who appreciate your postings are more inclined to share them with others, bringing in more potential customers.
Create Programs for Referrals:
Referrals incentivize current customers to tell their friends and family about your products or services.
You can use this method to turn your existing customers’ social networks into new customers. It is a simple, cost-effective strategy to improve brand recognition and generate sales.
Create additional video content:
Video marketing is an excellent technique to grab your target audience’s attention. Because Facebook and YouTube compete for video views, their algorithms favor video. Users will be exposed to great video material, and increased involvement will help raise brand recognition.
Keep in mind that offline campaigns are equally essential:
Brand recognition efforts that focus on offline campaigns should also get included.
Billboards, posters, and pamphlets are examples of offline marketing initiatives that can still attract new customers and raise brand recognition.
A brand evangelist is a customer who believes in your product or service and strongly promotes it. This kind of word-of-mouth is considered the most effective form of brand promotion.
When customers see a brand, they recognize a parameter associated with it. The following are some examples of brand recognition:
- A customer can recognize the brand as Mcdonald’s even if they don’t know the name because of the widely recognizable “M” emblem due to significant advertisements and customer exposure.
- A half-eaten Apple logo aids customer recognition of the company as “Apple.”