An A/B test is essentially an experiment for developing, launching, and comparing two versions of the same product.

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As the name suggests B2C is the type of selling or business transaction that happens between a business and the end-user.

Bugs are error or faults in a computer program that can force it to behave erroneously in ways which are neither expected by the user nor intended by the developer.

Buyer persona is a descriptive profile of a representation of buyers made by the company that includes specific data of the buyer that can be used to enhance the marketing strategies.

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Learn about beta testing and its crucial role in refining products. Explore the benefits and key insights into this essential phase of development.

A Bill of Materials (BOM) is the complete list of raw materials, components, and parts and their respective quantities required for the development of the product.

Business-to-Business, also called B2B, is a form of transaction between two businesses, such as a manufacturer and a wholesaler, rather than between a business and a consumer (B2C).

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A cross-functional team is a team formed within an organization consisting of different people from different departments. A cross-functional team helps provide a better user experience and prevents knowledge gaps.

The customer advisory board is a group of selected individuals among the existing consumers who are responsible for providing detailed market insights.

Gain insights into customer profiles, key components, creation process, utilization for enhancing marketing and sales, and illustrative examples.

Unlock the secrets of customer requests as you explore their types, acquire expert handling strategies, and reap the rewards of satisfying customer needs.

Cannibalization is a term used to describe the instance when the products of the same company compete with each other in the same market.

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Delve into the significance of concept reviews, where organizations gather early feedback on new ideas for products or services.

Discover the power of convergent thinking in problem-solving and decision-making. Learn its characteristics, goal, and how it differs from divergent and lateral thinking in our comprehensive guide.

Critical Path Method estimates the time a particular project will take and ensures that the concerned task is delivered on time.

Customer empathy refers to the ability to view and understand the world from the perspective of the customers.

DACI is an acronym for driver, accountable, contributor or consulted, and informed, these are the specialized roles assigned to project team members. DACI is a decision-making framework helpful for team projects, in terms of speeding up the pace of the project and eases complex group decision-making processes by the smart distribution of roles and responsibilities among the team members.

A decision matrix is a powerful tool for assessing options and making informed decisions. It helps simplify choices by comparing key factors efficiently.

Discover the definition and process of design reviews in our informative blog. Learn how they ensure effective designs and valuable improvements.

Decision making is the technique of creating alternatives with the aid of figuring out a decision and accumulating information.

In product management, a dependency describes a relationship between two tasks that must be executed in a certain order. The predecessor task must be performed first before the dependent task can start.

A design concept is defined as a collection of mood boards, rough sketches, ideas, images, or even text that can help to keep track of the creative process.

DevOps plays a crucial role in enhancing the delivery rate by focusing the the philosophy, culture, and practices of the company. Learn more!

Divergent thinking is a thought process of gathering free-flowing, non-restricted, and nonlinear ideas that help to explore all the possibilities in order to tackle a problem.

Evidence-based management is the management approach that advocates using multiple evidence sources to make business decisions.

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The purpose of end to end testing is to ensure that users can utilize your program without encountering any issues.

End-to-end is the process of building a product from scratch till the day it is launched. In simple words, it is the development process from beginning to end.

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Feature Factory is a negative term in the product management language that is attributed to a company that produces a lot of features without prioritizing quality over quantity.

Features are the new and improved technologies in a product that make it stand out when compared to other same kinds of products in the market.

Feature creep gives insights into why adding additional features can harm a product’s user experience.

Hard skills refer to the skills that can be learned and taught, which are very specific to a given field or profession.

From the top executive level down to front-line administration, hierarchical organizational systems have multiple layers of administration.

Hook model is a cyclic 4 point process. The aim is to get your customers hooked on the product. That means to make them use the product habitually or frequently.

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Discover the intuitive meaning of design and how to create user-friendly interfaces with our guide. Improve your website’s usability today.

Idea management is the process of capturing, developing, and managing new ideas. It is a key factor in sustaining innovation within an organization.

Ideation refers to the process when ideas are generated on one or more topics in a creative and open environment and it is often a non-judgemental process to put forward ideas for new product concepts.

Issue tracking is a method of analyzing user issues to make better software product decisions. It finds a defect that stops it from running correctly.

Complete guide to the Jira Software and its packages. Where did it come from? How did it adapt to the modern world? Go ahead and read all about it.

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A Mockup is a representation of a product, showing the consumers and the stakeholders how it would look and how it can be used.

Curious about the purpose of a mission statement? This article defines it and explores the mission statements of 15 powerhouse companies for inspiration.

Market requirements document (MRD) contains information about the potential customers, their needs, problems related to the product and competition in the market. MRD helps in outlining, and planning the market strategy. It is basically a document that states the market requirements.

The maturity model represents an organization’s ability to improve quality. It indicates where you can grow to greater maturity in a given area.

Mixpanel is an analytics tool used for SaaS products to get insights into user engagement metrics.

Needfinding is a qualitative approach of research that is aimed at finding out unknown or unacknowledged needs of the users.

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Product architecture is a layout of the product that establishes or represents the relationship between the product features and functions with the help of drawn-up lines and schematics. It is beneficial for the product development process.

A Product Brief is a set of guidelines and information on the product provided to all the teams working on product development for proper alignment, coordination among the teams, and to ensure that the process is on the right track, following the right plan as envisioned by the stakeholders and executives.

Product Requirements Document is a detailed outline of the product, its purpose, requirements, features, functionalities, etc. A PRD can be useful as a reference for all the future documents in the release.

A Product management audit is a procedure a company conducts for analysis of its performance, status and to figure out the problems and hindrances in the company’s better performance. At the end of an audit, the stakeholders and executives receive feedback on the company’s performance.

A Product Owner is a member of the Agile team responsible for defining stories and prioritizing the Backlogs to streamline the product development process.

You need to have a product portfolio if you’re a company. And if you haven’t put yours together yet, now’s the time!

A project map graphically represents your various items in the project. It is a high-level view of your project’s objectives, timelines, tasks, and dependencies.

A Prototype is an unfinished version of any product used for user testing purposes. A prototype must incorporate all the features and functions of the final product, but without the final design elements.

Personas play a crucial part in the Product manager’s understanding of a typical customer. Here is why you should definitely consider using them.

Personalization focuses on an individual person rather than a group. It refers to the act of designing a product in accordance with an individual’s needs. Personalization is done by the company in contrast with customization which is done by the user themself.

Pivot in product management refers to a change in the strategic direction of a business owing to competition or new findings about the market.

The overall cost of resources utilized to manufacture a product or create a service, like raw materials, labor, and others, is product cost.

Product design is the process that combines the company’s goals with the client’s needs to make a successful product.

Product diversification is a strategy businesses use to broaden the scope of a product’s target market.

Learn what product experience (PX) is and how it improves customer satisfaction throughout the user journey.

A procedure of legally binding documents between a licensor and its licensees on branded products is known as product licensing.

A product line is a group of products typically sold by the same business and promoted under the same brand label

Discover how a balanced product mix helps companies cater to diverse customer needs and target markets. Learn about product strategies and more.

Product modification is changing a current product to increase its competition or cater to new niche markets.

Product planning is choosing the best things to work on to maximize the use of available resources while meeting the product strategy’s stated goals.

Product spec is a short form for product specifications. It is like a blueprint that contains vital information on product designing and development.

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Program Increment (PI) Planning is a face-to-face, cadence-based event that acts as the heartbeat of the Agile Release Train (ART), uniting all of the ART’s teams around a common objective and vision.

Curious about the power of quantitative research? Explore its definition, methods, data analysis, types, pros, cons, and captivating real-world examples.

The quality function deployment is a quantitative framework that prioritizes consumer needs and aligns them with the product development process.

Learn to implement a RACI Matrix in your organization. Discover this essential project management tool’s benefits, examples, limitations, and best practices.

Requirements gathering or exploratory phase is the process of identifying all the details of a project from start to finish. Learn about its importance in software development.

Explore the fundamentals of release notes by delving into important components and industry best practices. Learn how to communicate software updates effectively.

Learn about refactoring, which is an essential step in the software development process. Learn how it improves internal code structure without changing external behavior.

Release plan is a way to communicate the details of the features in a product’s upcoming release or series of releases.

R&D is the first step towards fostering ideas for the product or service development by a company. It is one of the quality factors that promote the growth of the company.

Stage Gate Model is an approach for product management where you divide your project into smaller achievable milestones guarded by gates for thought and evaluation.

Soft skills are those attributes that enable you to fit into any workplace. They allow an individual to interact well and respectfully with their colleagues.

A stakeholder is a person or group of persons who hold shares in a company or a product. They have the capacity to impact the value of the product.

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Scope creep is the unconscious tendency to extend the project goals or requirements until they become undefined over a period of time.

A ship product is not the final product of general availability; instead, they are unfinished versions that are released to gather feedback at various levels of product development.

A stakeholder management plan is a formal document that outlines each stakeholder in order of priority, their level of involvement, and how your team will engage with them.

Stakeholder management is the process of recognizing, organizing, prioritizing, and collaborating with stakeholders throughout the product development process.

Strategic marketing management executes your company’s mission through strategic processes to optimize your current marketing strategy.

SWOT analysis stands for Strengths, Weaknesses analysis, Opportunities, and Threats. How is it useful to an organization? What things you should be careful about while writing a SWOT analysis?

Delve into the concept of time to market, its significance, key influencing factors, and explore effective strategies for reducing time to market.

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Total Addressable Market (TAM), also called Total Available Market, refers to the overall revenue opportunity available for any product or service if it obtains a 100% market share.

User engagement refers to how actively involved or interested users are with a particular product or service, such as a website, app, or social media platform.

When the user uses the product or interacts with the system, it is called a Use Case. It helps to improve the user interaction and user experience because it maps out the journey a particular user undertakes in order to carry out a function.

User adoption refers to people using a new product or technology. It is about individuals embracing and integrating the new offering into their daily workflows.

User flow is defined as the path taken by a prototypical user to perform any action on a website or an app beginning with an entry point and ending with a final action.

User Persona is a partly fictional profile that is created by a company to demonstrate the different kinds of customers or target audience that will use their product or services.

Voice of Customer defines the way in which a company receives and caters to user feedback, complaints, and expectations regarding their product or service.

Five whys is an interrogative technique developed by Sakichi Toyoda. It is used to identify the root cause of any problem. As the name suggests, it investigates the cause and effect relationship underlying any given problem. It consists of five why-questions to find a solution and resolve the issue.

Want to improve your product management skills? Learn about the 5 Ws and H framework, its importance, and applications.

A wireframe represents what a product layout will be like visually. It incorporates several interface elements which appear on the web pages or the application.

Master Zero-based Budgeting: Explore its history, types, implementation, pros and cons, and draw inspiration from real-world success stories.