Product-market fit is associated with a company's product's ability to satisfy the market's needs. The balance or relationship between the market's demand and the product's capabilities and serviceability to fulfill those demands. It is the level of compatibility between product and market.

The distinguishing factor that attracts the customers and makes the product or service stand out from the competitors is called the Unique Selling Proposition or USP. It is a unique point associated with the product like a differentiating feature, capability, cost, or some other customer-centric aspect that accounts for its

DACI is an acronym for driver, accountable, contributor or consulted, and informed, these are the specialized roles assigned to project team members. DACI is a decision-making framework helpful for team projects, in terms of speeding up the pace of the project and eases complex group decision-making processes by the smart

Design thinking is a person-centered and user-centered approach to product design that promotes problem solving and innovation.

Alpha test is a type of user acceptance test conducted at the internal level of the company by the in-house testing teams in a laboratory environment.

Churn is defined as the percentage of customers that cancel or choose not to renew their subscriptions in a given period of time.