When it comes to determining the effectiveness of your marketing and sales teams, Annual Contract Value (ACV) is a must-have statistic.
In pursuit of Product Excellence
This article covers: You may not realize it, but every single day, you are either providing customer service or receiving it. From when you wake up and check your emails to when you head to bed and leave a review for your latest purchase, customer service is all around us. At its core, customer service… Continue reading Customer Service: Definition, Strategies & Metrics
This article covers: Picture yourself working in a bustling office space where teams work together to deliver the top-notch projects. Amidst the hum of activity, you notice something different – a palpable sense of flexibility and adaptability in the air. This, dear readers is the essence of an agile environment. When working in an agile… Continue reading What Is an Agile Environment? Definition and Meaning
This article contains, What Is an API Product Manager? API Product Manager Definition: An API Product Manager is a specialized role responsible for the strategic planning, development, and management of APIs (Application Programming Interfaces). They serve as the bridge between technical teams and business stakeholders, ensuring that APIs align with the organization’s goals and drive… Continue reading What Is an API Product Manager? Role and Skills
This article contains, What Is Customer Loyalty Customer Loyalty Definition: Customer loyalty measures a customer’s consistent and unwavering preference for a particular brand, product, or service over time. It represents the customer’s commitment and satisfaction with the company, leading to repeat purchases, positive word-of-mouth, and a higher likelihood of remaining loyal in the face of… Continue reading Customer Loyalty: Definition, Measure & How to Build
Cash flow refers to the movement of cash in and out of a business or a company in a given period of time. Estimating cash flow enables you to identify areas that will benefit from lower budgeting and look for areas or opportunities where you can use your saved-up resources.It allows you to spend wisely.
This Article Covers :- Definition of Customer Retention In marketing, customer retention motivates existing consumers to buy more products or services from your company or stay with the company. What Is Customer Retention? When starting a company, you don’t expect money to come in from one-time purchases. When your customers keep purchasing from you, your… Continue reading What Is Customer Retention? Definition and Calculation
DACI is an acronym for driver, accountable, contributor or consulted, and informed, these are the specialized roles assigned to project team members. DACI is a decision-making framework helpful for team projects, in terms of speeding up the pace of the project and eases complex group decision-making processes by the smart distribution of roles and responsibilities among the team members.
This article covers: Whether you are an established business in your industry or a small or upcoming company, competition is an essential aspect you need to take into consideration when calculating your success. A macro tool like porters five forces model helps you analyze your competition and better understand where you stand in your industry. … Continue reading Porter’s Five Forces: How to Use this Model? (Examples)
A Product Brief is a set of guidelines and information on the product provided to all the teams working on product development for proper alignment, coordination among the teams, and to ensure that the process is on the right track, following the right plan as envisioned by the stakeholders and executives.
This article covers: Are you familiar with the term “pain points”? They’re the problems or frustrations customers experience with a product or service. We all have them, which can be a significant barrier to purchasing. But did you know that addressing these pain points can be the key to making your product stand out? Humans… Continue reading What Are Pain Points? Meaning and Examples
The distinguishing factor that attracts the customers and makes the product or service stand out from the competitors is called the Unique Selling Proposition or USP. It is a unique point associated with the product like a differentiating feature, capability, cost, or some other customer-centric aspect that accounts for its selling potential.
This article covers: Do you know the power language plays in shaping digital experiences? UX writing is the art of crafting words that guide users through digital interfaces, helping them achieve their goals and creating a connection between the user and the product. It’s not just about writing words but about creating a narrative that… Continue reading UX Writing: Definition, Examples and Best Practices
Five whys is an interrogative technique developed by Sakichi Toyoda. It is used to identify the root cause of any problem. As the name suggests, it investigates the cause and effect relationship underlying any given problem. It consists of five why-questions to find a solution and resolve the issue.