What Are Featured Products? Definition and Overview

Max 8min read
Featured and Popular Products

You can boost the value of your shop in several ways. For example, you can improve your marketing income by using channels like social media, email, and even print advertising. 

Additionally, you might consider your store’s layout and the path customers take through it and optimize it appropriately.

Offering featured products to entice customers to find new things is a highly successful strategy. Frequently, featured products are something your buyers have yet to consider buying. But once they learn about these products, customers can feel pressured to buy

Featured products attract more consumers to your goods. To attract more attention, you can choose only a few featured goods to turn more heads.

With featured products on your homepage, sidebar, or product pages, you can make your products prominently visible to customers. This is more helpful than requiring them to navigate through numerous site pages to view them.

You can persuade your customers who visit your website looking for a particular product to buy other items through featured products.

Featured products make your inventory seem very engaging. This is specifically helpful in drawing more attention to an already best-selling item and clearing your excessive stock.

Featured and popular products are not the same, but they are related concepts that can be used to increase sales in e-commerce.

Purpose and Strategy:

  • A seller chooses featured products to highlight specific items, promotions, or campaigns, to increase visibility and drive traffic to those items or categories.
  • They choose popular products according to their existing sales performance or customer engagement metrics to provide social proof and encourage other customers to purchase.

Selection Criteria:

  • You can opt to select featured products on various criteria, including product uniqueness, seasonal relevance, high-profit margin, brand collaboration, or to promote new products.
  • And popular products are selected based on customer behavior and performance data, including best-sellers, high ratings or reviews, frequent searches or wishlists, or sales trends.


  • Display featured products on the homepage or dedicated pages with prominent banners, images, or videos to create a sense of exclusivity and urgency.
  • You can do the same with popular products on search results, category pages, or product listings, with badges or labels indicating their popularity to provide social proof and encourage impulse buying.

Marketing Strategy:

  • You can promote featured products through email campaigns, social media posts, influencer marketing platform, or paid advertising to reach a broader audience and increase engagement.
  • Whereas popular products are often shared through user-generated content, customer reviews or testimonials, social media mentions or shares, or referral programs, to create a sense of community and trust.


  • Featured products may change frequently, depending on the seller’s marketing calendar, product inventory, or promotional events, to keep the website fresh and engaging.
  • Popular products may change less frequently, as they represent the best-performing items in the seller’s inventory and may remain popular over a more extended period.

You can develop a more targeted and effective marketing strategy by understanding the differences between featured and popular products. You can vary your methods to match your goals and customer preferences. 

By combining these approaches, businesses can create a dynamic and engaging shopping experience that appeals to many customers.

Product Pages:

Thorough information should be available on each product page. When buying this item, include links to related purchases or display your top-selling products on the same webpage. 

Can you group often-purchased items or advertise them on the same page? Include customer feedback since potential buyers want proof that the product is excellent and high-quality.

Paid Ads:

Use sponsored advertisements to promote an all-new line in particular, whether they are on: 

  • Google
  • Print
  • Social media 

For optimum visibility, be careful to target particular customer segments. Decide on a spending limit and research the methods with the most excellent conversion rates.


As previously mentioned, these products need to be as noticeable on the initial portion of your website as doable. 

Why not showcase them here, as most customers will find you through your homepage? Add posters and backlinks at the top of the page to ensure shoppers can quickly locate your featured products.


Sharing fresh and cyclical products with your customer base in this manner is fantastic. Due to their active subscription to your messages, you already realize they are devoted to your business. 

In this section, you can advertise:

  • recent updates to your product line
  • top sales for a certain period
  • other helpful information. 

You can also give them a discount as a token of appreciation for their continued patronage.

You can use the Featured Products Showcase as a marketing strategy to highlight specific products or promotions on your website or e-commerce platform.

It generally involves selecting a group of products you want to draw attention to and displaying them prominently on the website’s homepage or a dedicated page. 

The Featured Products Showcase can include products that are:

  • New
  • Unique
  • Seasonal 
  • On sale 
  • Having high-profit margins. 

The Featured Products Showcase aims to increase visibility and drive traffic to specific products or categories. 

By featuring products vividly, you can easily create a sense of urgency and encourage customers to purchase. 

You can also use the Showcase to promote particular brands or collaborations or to introduce new products to customers. The Featured Products Showcase can be customized based on the seller’s goals and preferences.

For example, you may feature products related to a particular theme or season, such as back-to-school items or holiday gifts. 

You can also feature products with high ratings or positive reviews to provide social proof and encourage customers to buy. 

The Featured Products Showcase can be displayed in various ways, depending on the website’s design and layout. Some businesses may use large banners or sliders to display the featured products. Others may use smaller images with a brief description or product highlights. 

The Showcase can also include links to specific product pages or categories to make it easier for customers to find and purchase the featured items. In addition to driving sales, the Featured Products Showcase is a tool for customer engagement and retention. 

By featuring products that are relevant and interesting to customers, businesses can: 

  • build trust and loyalty
  • encourage customers to return to their website or e-commerce platform. 

Overall, the Featured Products Showcase is a powerful marketing tool that can help you:

  • increase visibility
  • drive sales
  • build customer engagement. 

By selecting the right products and displaying them attractively and compellingly, businesses can create a sense of excitement and urgency that encourages customers to purchase.

Featured product content is the information, visuals, and other materials you use to promote specific products on a website or e-commerce platform. 

This content typically encourages customers to purchase by highlighting the following:

  • The features
  • Benefits
  • Unique selling points

Product descriptions: 

Product descriptions are a crucial element of featured product content. They provide customers with a detailed understanding of the products:

  • Features
  • Benefits
  • Functionality.

A good product description should be clear, concise, and easy to understand. It should include information such as the products:

  • Size
  • Weight
  • Color
  • Material
  • Any unique features or benefits? 

The tone of the description should also be consistent with the brand’s voice and values. It would help if you wrote it in a way that resonates with the target audience.

Product images: 

High-quality images are a critical component of featured product content because they allow customers to see the product in detail and visualize how it might look in their lives. 

When selecting images to feature, businesses should aim to show the product from multiple angles and in different contexts to give customers a sense of its size, shape, and color.

Images should also be consistent with the brand’s visual identity and high resolution to ensure clarity and detail. 

Product videos: 

Videos can be an effective way to showcase featured products, as they allow you to demonstrate the following:

  • how the product works
  • highlight its unique features
  • provide customer testimonials or social proof. 

When creating product videos, businesses should aim to keep them short and engaging, with a clear call to action that encourages customers to purchase. 

They should also be optimized for mobile viewing, as more and more customers are accessing websites and e-commerce platforms on their smartphones and tablets. 

Customer reviews:

Customer reviews are a powerful form of social proof that can help build trust and credibility with potential customers. By featuring positive reviews prominently on the product page or in the Featured Products section, you can provide evidence of the products:

  • Quality
  • Functionality
  • Value. 

You can also use negative reviews to demonstrate their commitment to customer service and address any issues or concerns that customers may have. 

Promotional messages: 

Promotional messages are essential to featured product content because they can create a sense of urgency and encourage customers to take action. 

Businesses can use a variety of promotional messages to entice customers to purchase featured products, such as:

  • limited-time discounts
  • free shipping
  • exclusive bundles. 

When crafting promotional messages, it’s essential to be clear and transparent about the terms and conditions of the offer. Ensuring the message aligns with the brand’s values and messaging is also necessary.


While featured and popular products share some similarities, they refer to different concepts in the context of e-commerce and online marketing. 

Featured products are specific items a business promotes through targeted marketing efforts. At the same time, popular products are in high demand among customers. 

You can use featured and popular products to drive sales and build brand awareness, but they require different strategies to be effective. 

By understanding the differences between these two concepts, businesses can make informed decisions about promoting their products best and maximizing their online sales.

That’s it for today’s discussion. To learn more about driving your business to success through managing your products, try Chisel’s free forever today!

Crafting great product requires great tools. Try Chisel today, it's free forever.