Product Feedback: Detailed Overview

Product Feedback

Product feedback is essential for any product team, and it’s what makes the voice of your customer heard and allows you to understand their needs, expectations, and problems. 

All that to be able to improve on them or solve them.

Product feedback comes in product lifecycle stages: ideation, development, and post-launch. 

It can help you iterate on your product at each stage and make it better for your users.

This article will discuss product feedback, its benefits, and how to collect and analyze it.

What Is Product Feedback?

Product feedback is a type of information collected through surveys, polls, and other forms of market research

You can obtain this data from your customers or your potential customer base.

And you can use this data to understand how people feel about your product and how it performs in the market.

Product feedback is users’ information about their experience with a product or service, and it can be positive or negative. 

Product feedback plays an essential role in developing products and services that meet users’ needs and expectations. 

Mainly you can give product feedback to the companies that provide products or services. 

With product feedback, users help to improve products and make them more convenient and valuable for others. By providing better services, businesses gain more users and customers.

What Are the Benefits of Product Feedback?

Product feedback is a way to get insight into how your products perform, what your customers like about them, and what you can improve further.

You can use this information to make better product decisions, increase sales, and improve the overall customer experience.

Get To Know Your Customers

You’re directly engaging with your customers when you ask for product feedback. Doing this is a great way to build trust and loyalty to your brand.

All the information you gather via social media analytics etc., will give more insight into what your customers like and what isn’t attractive to them in your product. 

You might get answers to many such questions. 

Then incorporate these insights into your products and give your customers a better experience.

Also, when customers are eager to give feedback. And if you, too, are willing to spend the time and take that feedback, it will benefit you greatly.

Such a cycle creates a feedback loop. You will listen to the feedback, update the product by incorporating those feedback pointers and make the product available to your customers.

Once you complete that, customers will give you feedback, and the cycle is endless.

Increase in Customer Recommendations

Today, people rely on online reviews, recommendations from others, and referrals. Hence it is imperative to collect customer feedback from time to time. And get to know what problems your customers are facing and are they satisfied with your products and services. 

If you regularly check in with the customers and improve your products, you will build a loyal audience.

These audiences will then go ahead and recommend your products further. That way you will have gained new customers.

Make Better Business Decisions

The business decisions you make daily significantly impact your business and customers.

To make better decisions, you must have data backing you up. You can do this with product feedback gained from customers.

The more information you collect from customers about their needs and preferences, the better you tailor your products for them.

Customer feedback helps you look at your products and business through the eyes of your customers. 

What Is the Product Feedback Process?

It’s important to understand that feedback is a process, and it’s not always comfortable for the person receiving it. 

You can simplify it by understanding their perspective and adopting the right frame of mind. 

As we said, this is also good practice if you’re giving feedback.

The first time someone receives feedback, it might be awkward. But over time, the feedback receiver should come to see it as a natural part of the workday. 

And, with luck, they will start seeing feedback as an opportunity to learn and grow in their role.

Remember that the more frequent and positive your feedback is, the easier it will be to provide negative feedback when necessary.

Step for product feedback process are:

1. After the person has finished using your product or service, gather feedback.

2. Then, encourage them to share their thoughts with you.

3. Once they’ve given you their thoughts, thank them and ask them a few follow-up questions to get more information.

4. Record their answers and feedback.

5. Report this feedback to your team at the next meeting.

6. Finally, share the feedback and discuss how each team member can respond to it in their way.

What Is the Product Feedback Survey?

Product feedback is a survey in which customers evaluate the attributes of a product, such as its appearance and packaging. 

Product feedback is an essential aspect of product development, which you can use to improve products and increase sales.

Manufacturers and retailers usually conduct product feedback on new products or products that the teams recently updated. 

Manufacturers may use product feedback to get ideas for future developments or improve existing products’ design. Retailers may use product feedback to decide whether they should stock a product.

A company sends out product feedback surveys to customers who have purchased the item in question online or in-store. 

However, some companies also send out samples of products for people to try before giving them feedback. 

People May Be Asked Questions Such As: 

  • ‘How satisfied were you with your purchase?’, 
  • ‘What did you like most about the product?’, 
  • ‘Which aspects of the product did you not like?’ or
  • ‘Would you recommend this product to other people?’

How To Get Product Feedback?

Asking for product feedback can be intimidating.

First, you have to figure out whom to ask. Then you have to find the email addresses of your customers. 

And then you have to come up with something meaningful to say without sounding too pushy or demanding. 

Other Ways To Get Product Feedback Are:

  • By talking to your customers regularly
  • Social media monitoring
  • Displaying the positive customer reviews on your web page
  • Give a discount offer for providing feedback
  • Having a live chat option available on your website

How To Ask for Product Feedback?

You may have seen it on Amazon when looking to buy a new product. Before hitting “Add to cart,” you check out the reviews. 

There’s a good chance they helped you decide whether that new pair of Bluetooth headphones were right for you. 

Product feedback is similar, but it comes from someone who has used your product instead of being left by a random customer.

Product feedback is a potent tool. 

Many Ways in Which product feedback Can Help Your Business are:

Suppose you’re a seller trying to understand what customers think of your product. In that case, you might try asking them directly and getting their feedback. 

Doing this can be helpful if you want to know what’s wrong with your product or what would make it better.

The best way to get feedback from your customers is to ask them for it. 

You can do this by writing a short message about what kind of feedback you’re interested in and sending that message to your customers.

You Can Ask for Product Feedback in Three Places:


Companies often ask for feedback in-app, and they ask customers to rate or review a product during their sessions on the app or website.


Asking for feedback via email is great because it allows you to follow up with customers.

They may not have had a great experience but didn’t leave you negative feedback on their own. 

In this case, you’re asking them to rate or review your product within an email experience.

Surveys & Popups: 

Asking for feedback within surveys and popups means asking your customers to rate or review your product after completing a purchase or session on your app or website.

Here Are Some Tips for Getting Good Feedback:

  • Ask for specific information about what the customer likes or doesn’t like about your product.
  • Don’t just ask, “Is there anything else I could do to improve my product?” If there’s something that needs improvement, ask them specifically about it so you can fix it.
  • Try not to take offense at negative comments, even though they seem harsh.
  • It’s essential to understand why people are leaving lousy feedback so that you can address those issues and improve your product accordingly.
  • Be polite and respectful when responding to negative comments, even if they’re critical or rude. 

If you are open about your feedback, it will go a long way toward creating goodwill with future customers.

These customers may have similar concerns or issues with your products.

Collecting Product Feedback

We all want to know the same thing: Are we crafting the right products?

Collecting product feedback can help you find out. It provides a simple way to collect and analyze end-user opinions on all aspects of your product.

There Are Two Types of Product Feedback:

User Feedback:

User feedback is any feedback users give you after interacting with your product. It often comes in the form of suggestions for new features, praise for what you’re doing well, or complaints about issues with the existing product.

Product Feedback:

Product feedback is the data that helps you understand whether users are reaching their goals on your website. 

It includes quantitative data about user behaviors and qualitative insights into how users feel about their experience using your site or app.

Collecting product feedback is essential, as it can help you gauge the public reaction to your product and how well it will do commercially. 

You can collect this type of feedback in many different ways, such as through a survey or asking direct questions.

It’s also vital that you consider the method to gather this type of information. 

For example, if you have a new product idea and want to find out if people are interested in it, you might need to create a prototype to see what they would be buying.

Alternatively, suppose people have already bought your product. In that case, you could ask them for their opinion via an online survey or set up some focus groups.

What Are the Product Feedback Examples?

The product feedback tool is featured in many apps today. Let’s look at a few examples and see how some implement this feature effectively.

Organizing product feedback is a difficult task and there’s so much content involved, and the process can be time-consuming. 

GetResponse has improved on this front with their simple product satisfaction tool, which simplifies the entire process dramatically. 

The structure of their platform is such that it helps to organize feedback by product category or theme easily. 

You can easily manage your customer’s responses with advanced filtering options and analytics.

Implementing the product feedback tool across many platforms, including YouTube, Yelp, Reddit, and Shopify, has been fruitful in giving the users a more significant role in creating content. 

Members are allowed to express their opinions, which can be reviewed by the creators, thereby improving their service.

If Youtube had not asked for feedback, it would have developed the app without understanding what its targeted audience wanted. 

Google has a script that awards points to users based on consistency and correct spelling, encouraging user accuracy. 

The script also allows Google to understand whether or not the user is human or a bot, helping them improve their ranking algorithm.

These examples show how a company values its customers by asking them to rate their experience. 

The more feedback they can get, the better they can improve their products and services.

Product Feedback Programs

Product feedback programs are a great way to build and maintain strong customer relationships. 

They can also help you gather immense amounts of information about your product or brand, which you can use in many different ways.

A good feedback program is vital for any startup, especially when dealing with hardware products. 

It can be the difference between success and failure, and it doesn’t take much to get a product feedback program off the ground.

The feedback program that’s best for you will likely depend on the size of your company.

It also depends on what resources you have available and whether or not you’re open to the idea of customers giving feedback.

But the important thing is to begin one—don’t wait, because any feedback program is better than none!

Product Feedback Software 

It’s a fact of life: No matter how hard you try, your product will never be perfect for everyone. 

Bugs and glitches are inevitable. 

But this shouldn’t discourage you from taking steps to increase customer satisfaction with your product. After all, satisfied customers are the keys to the kingdom.

Remembering this important fact will help you take the proper steps to ensure your customers are happy, productive, and profitable. These tips should help get you started on the path to success.

Get feedback directly from your customers.

The first thing you need to do is gather feedback directly from customers. You can achieve this by polling them in a survey, which will give you an idea of whether they have any issues with your product.

Chisel offers you a platform to craft unique products.

And one of the top benefits of using Chisel is that it provides you with a quick and easy way to conduct product feedback surveys

Product manager can build amazing products by using product management software and keep a track of the teams and the work progress. 


Product feedback, especially from customers, is one of a company’s most valuable assets. It shapes your products to suit what customers need and closes your gaps in the market. 

Without product feedback in this modern-day age, likely, the product won’t see the light of day at all.

As you can see, product feedback softwares are the future. 

We can’t stress enough the importance of collecting and preserving product feedback whenever it is easily possible to do so. 

What’s more, feedback will help everyone in the organization understand what the customer wants more deeply.

Crafting great product requires great tools. Try Chisel today, it's free forever.