What is Change Management? Change management insights and FAQs.

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change management

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What is Change Management?

Change Management is the process of carrying out a change in an organization’s methods, approaches, workforce, and ideas at internal and external levels so as to achieve success at the desired fronts.

For any kind of improvement, it is mandatory to make changes in the current ways of doing things. This applies to product management and business as well. 

Changes could be aimed at improving the performance, to score an opportunity, to implement an auditor’s measures, or to solve certain issues that are slowing down the growth.

The changes involve modifications and implementation of new technologies, methodology changes, shifts in job roles, and other changes that are necessary for improvement. 

The Change management objective is to facilitate the changes. First, figure out what changes need to be made, then figure out the repercussions that might come up in any department with respect to any change. From here, devise methods to implement the desired changes so that risks and harms are minimized and what the favorable conditions for the change are and what the requirements for implementation of the change are. 

It includes modifications, preparing and supporting the workforce, innovative methods, and techniques, etc.

Levels of Change Management


Management of changes in organisational structure or hierarchy, introduction of new processes, or software integration. Organisational changes can be categorised into strategic transformational change, people-centric change, structural change, and remedial change. 

Project Level

Those strategic changes are carried out for the success or completion of a project


Changes required in the individual’s work approach, or roles and functions. Management involves providing the necessary or favorable conditions that help the individual to grow or change according to business needs. 

Process of Change Management 

Determine the needs and reasons for change. What is not working efficiently and how can it be changed. Will the change in department affect the other departments as well? What will be gained from changing? 

These are the basic questions that are to be answered while planning a change in any aspect of the organization. 

Steps to implement and manage the change process: 

  • Figure out what changes are required in specific areas. 
  • Make a team that will carry out the management of the change process. 
  • Calculate the costs involved in change management and prepare a plan of action based on data and facts.
  • Start implementing your plan. Have a stage wise approach. 
  • Address and solve the problems and resistance faced in the process of change.
  • Modify the procedure as per the requirement and facilitate the change. 

Change Management Models

The models of change management are a set of actions, methods, or guidelines that help a change manager to implement the change. It is a framework for the process of change management. 

The selection of models depends on the kind of change that has to be carried out or the department or people involved. 

Two major models of change management are 

ADKAR’s change management model 

It is beneficial for process and system-based changes. It is based on five fundamental points which also make up the name of the model. 

  • Awareness
  • Desire
  • Knowledge
  • Ability 
  • Reinforcement 

Kotter’s 8 step change model 

These are a set of 8 stepwise guidelines that are: 

Step 1- To create urgency for the need for change. 

Step 2- Establish a strong coalition through leadership and support of the individuals involved in change management or affected by the changes that are to be made.

Step 3- Develop a planned vision for change. 

Step 4- Communicate and convey the vision to the organization and individuals. 

Step 5- Support the change by clearing up the hindrances and solving issues of resistance. 

Step 6- Form quick wins by setting up short and immediate goals and reward the team for achieving them. 

Step 7- Build the momentum for long-term goals or changes. Analyze your short targets, keep finishing them, and adding up new ones. 

Step 8- Establish the changes in the culture of your organization so as to sustain them. 

Importance of Change Management 

The Greek philosopher Heraclitus said, “Change is the only constant”. This aligns with the present-day business world as well. For any company to improve, it is necessary to first change the way things are. 

Change management is important in dealing with the effects of change that the company will face. To carry out the change process and to figure out those changes that are going to benefit the company. 

Benefits of Change Management 

  • Change management helps in the assessment and understanding of the need and how the change will affect the company.
  • Supports the alignment of resources in the organisation that facilitates the change process.  
  • Estimation and management of the various costs involved in the change process.
  • Time management in the change process and risk management involved in the change. 
  • Management of resources and individual members of the organization and to make them understand the need and measures required for change to ensure proper coordination and communication in the organization.
  • Remove the obstacles and resistances in the path of change. 
  • To support those departments that aren’t undergoing change but are affected by changes in the other departments.

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What are some of the types of changes?

Exceptional and isolated changes, incremental changes, changes involving a major switch from one thing or practice to another – pendulum change, paradigm shifts.

What are the reasons for the failure of change implementation?
  1.  lack of internal leadership and support.
  2.  poor coordination and communication. 
  3.  improper measurement and analysis
  4.  ignoring the individual employees who will be directly subjected to the change process and will be affected by it.
  5.  Insufficient training to the employees.
  6.  Lack of pace and momentum in the process.
What are some of the models used in change management?

Major models used in change management are ADKAR’s change management model, Kotter’s 8 step change model, Kubler-Ross change curve, and Bridge’s Transition model.

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