What is a Design Concept? Step-by-step guide

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design concept

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What is a Design Concept?

A design concept is the basis upon which a product is built. A good design concept constitutes a collection of mood-boards, rough sketches, ideas, images, or even text that could potentially add value to the design of the final product. This helps keep track of the creative process so that the best design principles can be applied to meet the needs of the target population. 

A compelling design concept makes the goal of the product and vision of the company very evident. It not only helps to build brands and gain trust but also boosts the growth and sales of the company. 

In order to develop a design concept, there needs to be a clear understanding of the vision of the company, goal of the product, and the problems that the product aims to solve. 

Moreover, there needs to be appropriate brand colors, clear understanding of consumer psychology and the target population, and an aesthetic style along with clarity over the client’s needs. Investment in creating an effective design concept reduces the risk of stagnancy in the development process.

What are the different steps involved in making a Design Concept?

Step 1: Identifying the Problem

The first step to creating a design concept is to identify the problem that one is aiming to solve. 

This will help to gain clarity over other related things like what the product is for and how it solves the problem. It will also help to understand what type of customers the product will target. 

Step 2: Market research and Competitor Analysis

Competitor analysis and market research should be prioritized to identify the unique selling proposition that your product can bring in the market or changes that can be made in the existing product to make it catch the eye. 

Moreover, several design options should be considered to choose the one that is the most suitable for user-friendliness as well as appealing aesthetics.

Valuable insights and critical information can be gathered by using product analysis and understanding the mistakes that competitors have made in the past. Moreover, in-built product surveys can be distributed to understand the user journey and their expectations better. 

Step 3: Visual and Textual Design Concept

The next step involves drawing the visual design concept and textual design concept statement. It is ideal to keep it simple and clear so that anyone can understand it. 

The visual elements consist of sketches, diagrams, hierarchy, flow charts, layouts, etc. which will demonstrate how the user journey and their interaction with the product. 

Step 4: Seeking inspiration and feedback

The next step involves looking out for reference material in order to seek inspiration and collate sample design elements to brainstorm ideas and make the product stand out amidst the existing ones. 

The reference material can be absolutely anything and everything that inspires designers to innovate ideas. Moreover, client feedback can be welcomed or voluntarily gathered to enhance the process. 

Step 5: Reviewing the Design Concept

The last step comprises reviewing the design concepts gathered in order to eliminate unnecessary or repetitive data and filter it out for quality purposes. 

Research may also reveal that some ideas are not suitable to the kind of skills and resources that are available. Thus, this has to be before the product development begins so that waste of time and efforts can be prevented. 


Q: What is a design concept? 

A: A design concept is a collection of mood-boards, rough sketches, ideas, images, or even text that can help to keep track of the creative process so that the best design principles can be applied to meet the needs of the target population. It forms the basis for the development and design process of any product.

Q: How to make a design concept step-by-step?

A: Firstly, start with identifying the problem that your product will solve. 
Secondly, conduct market research and competitor analysis. 
Thirdly, create a simple design concept with visuals and texts to explain user interaction. 
Fourthly, collect feedback and inspiration to improve the idea. 
Lastly, review the design concept to filter for quality purposes. 

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