What is Intuitive?

Max 4min read

What is meant by Intuitive?

Intuitive Definition:

The term “intuitive design” refers to user-friendly designs. As a result, we refer to a design as “intuitive” when a user can quickly grasp and use it. That is, without thinking about how to use it.

Intuitive is mainly a design term. It means that as soon as the user sees a product, they know exactly what to do or how to operate it.

An intuitive design is user-friendly, being easy to use, and understand. In layman’s terms, it makes it accessible to various users.

However, intuitive can be a somewhat relative term, i.e., for some users, a design may be effortless to understand and operate. In contrast, it may be tedious for others to get on board with the same design.

It’s a new design philosophy that considers how users see your site to make the most of the information you provide. This is what we term the intuitive definition.

The data we display on our websites is critical. Assume you sorted, jumbled, or scattered your pages. Your users will lose the plot and become upset if they can’t find what they’re looking for.

According to professionals in the area, it’s how users engage with your website. Researchers defined intuitive design as the placement of things in the most organic order for users to find them. 

The term “intuitive design” is used in the product management software field to describe how easy it is to utilize a product.

We can achieve more intuitive designs by performing extensive research on your target customers. The research would enable you to service your core users in the best way possible. A core, in-depth understanding of the customers for whom you are designing this product might be the boost your product needs to become a unicorn. 

How to make your product intuitive?

Gather user feedback:

Offer customers a concept, prototype, or scalable product so they can tell you how to design intuitively. After that, check whether the product and service met their standards. Finally, determine what needs to be improved or streamlined.

Consider the product’s design a priority:

Across organizations, the design process commences after the product managers have devised a feature and utility strategy. Design is demoted to minor consideration. The design team should be involved. You need to emphasize the product’s performance.

Collaboratively test the product’s usability:

Another method to increase the likelihood that your product will be intuitive is to have non-product employees in the organization try it. Get as far away from the product team as possible, for example, by talking to people in finance or logistics.

Suggest that they accomplish a task in the product and question whether or not they are having difficulty locating the necessary tools. This is a terrific approach to finding challenges or other design errors that your team isn’t aware of due to their intimate knowledge of the product.

Introduce features based on what you already know:

Incorporating features and functionality without considering how current knowledge will interact with target knowledge might be harmful. You may design a well-rounded product that fits seamlessly with what your customers already know if you consider current knowledge while adding features. 

Mobile app designers, for instance, should keep in mind that phone users’ thumbs naturally gravitate to the top-left of the screen to find the back button. Designers should capitalize on this user trend by introducing new features exactly where users are looking.

What is an example of intuitive design?

To understand intuitive definition better from a product management software perspective, let us look at a few examples.


Spotify is the greatest streaming service with all of the bells and whistles. Using this app, you can listen to music from any device, create playlists, follow musicians, and sync tracks for offline listening.


Instagram is a simple app that allows you to capture and share your favorite moments worldwide. You have this app on your phone because it is now widely used in photography. The social media platform focusing on images, which Facebook owns, offers fantastic filters and interaction.

Why are intuitive designs important?

A lack of intuitive functionality in your product can ruin the user experience

A user should be able to identify how a product works without much difficulty. Non-intuitive designs could put customers in impossible situations. If a user struggles to operate a product, they could quickly switch to some other product that might be more self-explanatory.

A well-designed user interface will intuitively communicate all the information your visitors need to know, precisely when they need it. 

This is also extremely important for web applications or portals. They need to keep the interface intuitive so that people can work more efficiently, saving time, which, in turn, improves productivity.


Q: What are the drawbacks of having a non-intuitive interface?

A: A non-intuitive design can leave a customer confused and frustrated. This would ultimately lead to the customer switching to more accessible tools available elsewhere.

Q: What is the meaning of being intuitive? 

A: The term “intuitive design” in product management tools aim at making products simple to use. Users will learn how to use an intuitively designed product without any effort. They’re also less likely to require training or other assistance.

Q: How can you create an intuitive design?

A: Regular user feedback and testing of your product with varying audiences can go a long way in establishing what could be the best design, as in, the design appropriate for your product that would appeal the most to your customers.

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