7 Best Product-Led Growth Tools for Smart Product Teams

In the SaaS world, a notable trend has been gaining traction over the past few years – the product-led growth strategy. This approach revolves around delving into how your users interact with your product. 

The rationale is straightforward: the better you comprehend this user experience, the more effectively you can fine-tune your product to enhance customer success rates and simultaneously draw in fresh users. But here’s the practical aspect: it’s not solely about the concept. Equipping your team with the right tools is pivotal in turning this product-led approach into a tangible success.

Now, here’s where we come in. We’ve done thorough research, identifying some exceptional product-led growth tools. Our aim? It is to condense all these findings into this very article. We intend to furnish your teams with valuable insights and resources to bolster their journey into the realm of product-led growth.

7 Best Product-Led Growth Tools For Product Teams

Chisel

Chisel stands out as the pioneering all-in-one solution that enables you to craft roadmaps, gather valuable customer feedback, and foster team cohesion – all housed within a single application. 

It eliminates the need for time-consuming administrative tasks and excessive meetings, all while streamlining customer interactions and team cooperation. 

With Chisel, the benefits become evident in just a month, as it empowers you to concentrate on essential tasks like feature prioritization, boosting customer adoption, and driving revenue.

Key Features

Feature roadmap management: Chisel allows businesses to create and manage feature roadmaps collaboratively. It helps companies ensure that their features align with their product-led growth goals and get prioritized in a way that will maximize impact.

Team prioritization: Chisel helps businesses to prioritize their teams in a way that will maximize impact on their product-led growth goals. Various tools under the ‘Team Radar’ Pillar, such as Team participation, Alignment Matrix, and more, help you in the process. 

Customer feedback: Customer feedback analysis stands out as a pivotal element within the framework of a product-led growth strategy. This significance drives Chisel’s dedicated pillar, designed exclusively to facilitate and enhance this essential process. Here are some of the customer feedback features that Chisel offers:

• Idea Box: The Idea Box is a centralized repository for all of your product feedback, whether it comes from customers, coworkers, or other stakeholders. You can easily add ideas, organize them by category, and prioritize them based on your team’s goals.

• Customer Feedback Portal: The Customer Feedback Portal is a way to submit feedback directly. They can share ideas, report bugs, or give you general feedback on your product. You can then easily track and manage this feedback in Chisel.
• Surveys: Chisel has a built-in survey tool that you can use to collect feedback from your customers. You can create surveys to get feedback on specific features, your overall product, or anything else you want.

Integrations: Chisel offers integrations with tools like Jira, AzureDevOps, Zendesk, and more.

Let us look at some specific examples of how Chisel can help businesses achieve their product-led growth goals:

A company launching a new product can use Chisel to create a feature roadmap aligned with its product-led growth goals. The company can then use Chisel to prioritize its teams to maximize the impact of the new product. Finally, the company can use Chisel to collect customer feedback on the latest product and use that feedback to improve the product over time.

A company trying to increase customer retention can use Chisel to collect customer feedback on the features that customers use the most. The company can then use that feedback to prioritize the most valuable new features for customers. Chisel can also help the company identify customers at risk of churn and provide them with personalized support to help them stay engaged with the product.

Pricing

Essential Plan: Free Forever Version

Premium Version: $49 per month per user, billed annually

Enterprise Plan: Need to contact sales

Sign up for Chisel’s Free Forever Version here. 

Appcues

Appcues is a no-code product adoption platform that helps businesses measure and improve product adoption on web and mobile apps.

It empowers non-technical teams to track product usage, create beautiful in-app onboarding tours, announcements, and surveys, and analyze data to spot opportunities to improve product adoption.

Key Features

• Personalized onboarding: Appcues helps you create customized user onboarding experiences based on their needs and goals. It can help you increase activation, reduce time to value, and improve new user retention.
• No-code design: Appcues has a no-code builder that makes creating and customizing onboarding experiences easy. You can drag and drop images, modify text, and adjust buttons to create a unique user experience.
• Segmentation: Appcues allows you to segment your users so that you can deliver personalized onboarding experiences to each group. You can segment users by persona, lifecycle stage, plan tier, and more.
• Measurement and iteration: Appcues provides detailed analytics on your onboarding experiences, so you can see how they perform and make necessary changes. It helps you ensure that your onboarding experiences are practical and efficient.
• Feature adoption: Appcues can help you increase feature adoption by announcing new features, providing contextual nudges, and guiding users through features. It can help you get more value out of your product.
• User feedback: Appcues allows you to capture user feedback with in-app surveys and NPS. This feedback can enable you to improve your product and make it more user-friendly.
• Growth measurement: Appcues provides reports that track key user actions and goals over time. This information can help you measure the impact of your onboarding experiences and make necessary changes to improve your product.

Pricing

Essentials Plan: $249 per month, billed annually for 2500 monthly active users

Growth Plan: $879 per month, billed annually for 2500 monthly active users

Enterprise Plan: Need to contact sales

Heap

Heap is the sole digital insights platform that provides a comprehensive grasp of your customers’ digital journeys. It empowers you to swiftly enhance conversion rates, bolster retention, and elevate customer satisfaction.

Key Features

• Quantify, watch, and fix broken workflows in your product: Heap helps you understand how your users interact with your product by tracking their every move. This data can help you identify broken workflows and fix them before they cause problems for your users.
• Surface the opportunities that matter most, faster than the competition: Heap uses machine learning to surface the opportunities that are most likely to impact your business. It can help you decide where to focus your time and resources.
• Demonstrate immediate value: Heap enables you to identify the most valuable features to your users. This information can help you create personalized onboarding experiences and targeted marketing campaigns.
• Democratize insights through self-service analytics: Heap makes it simpler for everyone in your organization to access and understand customer data. It can help you build a more data-driven culture and make better decisions about your product.

• Keep a pulse on user behavior: Heap provides real-time insights into how your users interact with your product. The information can help you change your product to keep your users engaged.

Pricing

Free Plan is available

For paid plans information, you need to contact sales.

Pendo

Pendo serves as a product experience initiative that assists diverse software teams in identifying the features their customers are actively utilizing and those they neglect.

Key Features

• Product virality: Pendo can help you create personalized in-app experiences encourage users to share your product with their friends and colleagues. It can help you grow your user base and accelerate your growth.

• Reach the right audience: Pendo allows you to segment your users based on their behavior, demographics, and other factors. 
• Iterate with data: Pendo provides detailed analytics on how your users interact with your product. This feature identifies areas for improvement and iterates your product to make it more user-friendly and engaging.
• A great first impression: Pendo can help you create a great first impression for new users by providing them with an intuitive and personalized onboarding experience. It can help you increase activation and retention rates.
• Guide customers to value: Pendo can help you guide new users to the features that will benefit them most. It can help you increase user satisfaction and engagement.
• Reinforce new knowledge: Pendo can help reinforce new knowledge for users by providing personalized training and support. It can help users get the most out of your product.
• Personalize the customer journey: Pendo can help you personalize the customer journey for each user. It can help you increase engagement and retention rates.
• Improve user satisfaction: Pendo can help you improve user satisfaction by providing timely and always-on assistance. It can help you build trust and loyalty with your users.

Pricing

Pendo offers custom pricing. You need to contact sales directly.

Zendesk

Zendesk stands out as a widely recognized customer service solution that enables you to engage with your customers on their preferred platforms. Using text, mobile, phone, email, live chat, and social media ensures a smooth and consistent support experience across all communication channels, fostering stronger connections with your users.

Key Features

• Create meaningful connections: Zendesk can help you create meaningful connections with your customers by providing them with various ways to contact you, including chat, email, phone, and social media. It can help you answer their questions quickly and efficiently and resolve their issues promptly.

• Scale your service offering: Zendesk can scale your business as you grow. You can add new users, teams, and locations without having to worry about the software being able to handle the increased load.
• Stay flexible through change: Zendesk is a flexible platform that can adapt to meet your changing needs. You can easily add new features and integrations as your business grows and evolves.
• Build innovative customer experiences: Zendesk can help you build innovative customer experiences by giving you the tools to create custom solutions for your customers. You can build chatbots, knowledge bases, and other features that make it easy for your customers to get the help they need.
• Powerful customization to keep agents in sync: Zendesk allows you to customize the agent workspace to fit your team’s needs. You can create custom dashboards, workflows, and tools to help your agents be more productive.
• Integrate your systems for a unified customer view: Zendesk can help you integrate your customer service systems to come up with a unified view of your customers. It can help you provide better service by giving you a complete picture of each customer’s interactions with your business.

Pricing

Suite Plan starts at $55 per agent per month if billed annually 

Sell Plan starts at $19 per agent per month if billed annually 

Calixa

Calixa is a Product-Led Sales platform that harnesses data from your complete software ecosystem. It reshapes your independent user acquisition process into a reliable source of revenue generation.

Key Features

• Prioritize accounts: Calixa can help you automatically prioritize accounts using product usage and customer fit data. It can help you route high-potential accounts to Sales and put early prospects on the right Marketing campaigns.

• Identify and prioritize PQLs: Calixa can help you identify and prioritize Product Qualified Leads (PQLs) using product usage and customer fit data. It can help you focus your sales and marketing efforts on the most likely converting accounts.
• Turn insights into action: Calixa can help you turn insights into action by giving your team a full picture of how accounts use your product. 
• Uncover expansion opportunities: Calixa can help you uncover expansion opportunities by alerting reps of usage spikes. It can help you quickly respond to new sales opportunities and grow your customer base.
• Get real-time alerts: Calixa can help you get real-time alerts of expansion opportunities and churn risk. It can help ensure you’re always on top of customer needs and running the right playbook.
• Gain full context: Calixa can help you instantly understand product activity and account health. It can help you avoid going into customer meetings blind and make better decisions about your product.

Pricing

Free Plan is available

Starter Plan: $350 per month, billed annually

Pro Plan: $975 per month, billed annually

Enterprise Plan: Need to contact sales

Mixpanel

Mixpanel is a widely-used product analytics tool vital in bolstering your Product-Led Growth (PLG) strategy. Its dynamic reports offer a comprehensive understanding of your user base and their interactions with your product.

Key Features

• Visualize your data: Mixpanel allows you to visualize your data in various ways, including charts, graphs, and maps. It can help you make sense of your data and identify trends and patterns.
• Ask questions and get answers: Mixpanel has an interactive UI that allows you to ask questions about your data and get answers in real-time. It can help you quickly understand what is happening in your product and make informed decisions.
• Segment your data: Mixpanel allows you to segment your data by different criteria, such as user behavior, demographics, and account type. It can help you get insights into specific groups of users and make better decisions about your product.

• Analyze why metrics change: Mixpanel allows you to analyze why your metrics change over time. 
• Get to the root cause: Mixpanel allows you to drill down into your data to get to the root cause of any problems. 
• Supercharge your thinking: Mixpanel can help you supercharge your thinking by giving you the insights you need to make better decisions about your product.
• Power to define any metric: Mixpanel allows you to define any metric that is important to you. 
• Monitor growth and engagement: Mixpanel can help you monitor your growth and engagement so that you can see how your product is performing.
• Quantify success: Mixpanel can help you quantify the success of your product by tracking metrics such as conversion rates and retention rates.
• Journey, not destination: Mixpanel can help you track your users’ journey through your product so that you can see where they are dropping off.
• See the impact: Mixpanel can help you see the effect of your changes to your product by tracking metrics such as user satisfaction and churn rates.

Pricing

Starter Plan is the free plan

Growth Plan: $20+ per month

Enterprise Plan: $833+ per month

How to Choose the Right Product-Led Growth Tools

Here are some factors to consider when choosing the right product-led growth tools for your business:

• Your product: The first step is understanding your product and its features. What are the key benefits that your product offers? What are the pain points that it solves for your customers? Once you understand your product well, you can get started by looking for tools that can help you highlight these benefits and address these pain points.

• Your target audience: Who is your target market? What are their needs and wants? What channels do they use to learn about new products and services? Once you understand your target audience, you can start looking for product-led growth tools to help you reach them and engage them with your product.

• Your budget: How much will you spend on product-led growth tools? A wide range of tools is available, from free and open-source tools to more expensive enterprise-grade solutions. Setting a budget and choosing tools that fit your budget is essential.

• Your team’s needs: What are the skills and experience of your team? Do you have in-house expertise in product-led growth? If not, you may need to choose product-led growth tools that are easy to use and don’t require much technical knowledge.

Let Chisel Help You Grow Your Product-Led Business

Chisel is the product management platform that can help you accelerate your product-led growth. With its features for collecting and managing customer feedback, creating a product roadmap that aligns with your customer’s needs, and onboarding and activating new users, Chisel can help you improve your product’s adoption rate, reduce churn, and increase customer satisfaction. If you want to accelerate your product-led growth, Chisel is the product management platform for you. Contact us today to learn more about how Chisel can help you achieve your growth goals.