16 Best Online Survey Tools In 2023 (Free and Paid)
Using online survey tools has made dealing with business surveys much easier. These digital tools not only help you determine if customers are happy and get critical feedback, but they also let you see if employees are satisfied.
In the past, doing surveys took a long time. But now, with online survey tools, it’s much quicker. There are many different survey tools, all trying to be the best solution. Picking the perfect one has become a bit tricky.
Our goal here is simple: we want to help you make sense of all these choices. In this post, we’ve picked out eleven of the best free survey tools. We’ll quickly explain what’s great about each one. We’re keeping things clear and practical so you can use surveys with the proper knowledge.
Overview of the 16 Best Online Survey Tools
Chisel – Best for Product Feedback
Chisel is the pioneering unified platform that revolutionizes how you craft roadmaps, gather customer feedback, and foster team alignment — all seamlessly integrated within a single application. By eliminating the burden of time-consuming tasks and overwhelming meeting schedules, Chisel liberates you from unnecessary complexities.
Key Features
Chisel lets you connect customer feedback to specific features in real time: IdeaBox helps you gather, sort, prioritize, and organize feature requests from different places in one spot.
Your team can add or import ideas on the platform from tools like Zendesk, Intercom, or Salesforce. Then, you can link these ideas to specific features on the plan, making it easy to go from coming up with ideas to making them happen.
The Customer/Feedback Portal gives customers their place to ask for new features or review existing ones. You can link the requests and reviews from the Portal to features on the plan. It helps them decide what to work on first in real time.
If you need lots of feedback quickly, our built-in survey tool lets you create surveys to understand what users need before or to validate your product after launch. The survey results directly get connected to the related features of the plan. You can change their plans based on what they learn from the surveys.
Chisel offers three ways to create a survey: start from scratch, use a template, or use an existing survey. There are various templates available to choose from.
Pricing
Essential Plan: Free Forever Version
Premium Version: $49 per month per user, billed annually
Enterprise Plan: Need to contact sales
Sign up for Chisel’s Free Forever Version here.
Zonka Feedback- Best for Website & Product Surveys
Zonka Feedback is a popular online survey tool that lets you collect feedback from your target audiences via different channels online. You can capture in-moment feedback on your website, your mobile app, or any other product instantaneously. Further, you can send email surveys, embed survey links, have QR code surveys, and even send surveys through SMS to capture customer insights.
Key Features:
- User-friendly Interface: This survey software comes with a WYSIWYG editor that is extremely easy to use. This visual dashboard allows easy survey creation, editing, and analytics.
- Versatile Feedback Widgets: It offers various feedback widgets to capture customer insights like popups, feedback buttons, slide-up surveys, bottom-bar surveys, and much more.
- Complete Customization: Allows complete white-labeling of surveys to ensure that your surveys and feedback forms reflect your branding.
- Advanced Reporting & Analytics: Real-time insights and reporting that show various scores like NPS, CSAT, CES, and more.
- Ready-to-use Templates & Questions: Comes with 100+ ready-to-use survey templates and 30+ survey question types.
- Survey Logic: Advanced skip, hide, and survey branching logic to make surveys more dynamic and advanced.
- Closing the Feedback Loop: Get real-time alerts and notifications for survey scores or negative feedback to assign to the required agent and take an instant action to close the feedback loop with CX automation.
Pricing
Starter Plan at $49 per month
Professional Plan at $99 per month
Growth Plan at $199 per month
7-day free trial available
Google Forms
Google Forms is a cost-free form-building tool that empowers users to craft online surveys and questionnaires, catering to straightforward and intricate information needs. Its versatile functionality allows for tasks ranging from event planning, registration management, and polling to contact information gathering, impromptu quizzes, and beyond.
By seamlessly sending all gathered data to a spreadsheet, Google Forms simplifies information organization and analysis, conveniently enabling users to dissect data directly within Google Sheets.
Key Features
- Question types: Google Forms offers a variety of question types to choose from. They include Multiple choice, Checkboxes, Drop-down, Short answers, Paragraphs, Multiple-choice grids, and more.
- Quiz mode: Google Forms also has a quiz mode that allows you to create and administer quizzes for your classroom or workplace training. It is a great way to assess learners’ knowledge and understanding of a particular topic.
- Sections: You can create sections in your form to group questions together and add individual headings. It makes your form easier to read and navigate.
- Templates: Google Forms offers 17 different templates in the form template gallery. These templates get broken down into three main categories: Personal, Work, and Education.
- Conditional logic: Conditional logic lets you change the questions respondents get served when going through your form based on their previous responses. It is a great way to create more personalized and engaging forms.
- Data analysis: Google Forms provides various data analysis tools to see how your respondents answered your questions. This information can improve your forms and help you make better decisions.
- Collaboration: Google Forms allows you to collaborate with others on your forms. It is a great way to get feedback on your forms and help from others in creating and administering your forms.
Pricing
Free Plan is available
Business Standard Plan: $12 per user per month, billed annually
SurveyMonkey- Best for Simple Surveys
SurveyMonkey is a premier survey and feedback management solution, empowering countless users within over 300,000 organizations worldwide. With its global reach, SurveyMonkey facilitates the collection of invaluable feedback, guides users in deciphering results, and illuminates actionable insights.
Key Features
- Branded surveys: SurveyMonkey makes it easy to create branded surveys that people want to take. You can choose your fonts, colors, logos, and other design elements to make your surveys look professional and polished.
- Personalized surveys: SurveyMonkey also makes creating customized surveys tailored to each respondent easy. You can use custom variables to embed names or other personal information into your questions, and you can even create branching logic that sends respondents down different paths depending on their answers.
- AI-powered survey creation: SurveyMonkey’s AI-powered survey creation tool can help you create better surveys faster. The tool analyzes your questions and provides feedback on how to improve them. It can even generate questions for you.
- Bias and error control: SurveyMonkey offers a variety of features to help you avoid bias and error in your surveys. You can randomize your questions and answer choices. You can use the bias analysis tool to identify potential problems with your survey design.
- A variety of question types: SurveyMonkey offers an array of question types to choose from, including multiple-choice, checkbox, rating scale, and text box. You can also create custom question types if you need to.
- Branching logic: You can use branching logic to send respondents down different paths based on their answers, which can help you collect more accurate and detailed data.
- Question and answer piping: SurveyMonkey’s question and answer piping feature allow you to carry forward previous answers into subsequent questions. It can help you create more efficient surveys and collect more relevant data.
- 250+ templates: You can design your surveys using one of the over 250 pre-made templates provided by SurveyMonkey. These templates cover various topics, so you’ll find one perfect for your needs.
- Expert-written questions: SurveyMonkey also offers a library of expert-written questions that you can use in your surveys. These questions have been tested and proven effective, so you can be confident you’re getting the most out of your survey data.
- Team collaboration: SurveyMonkey makes collaborating with your team on surveys easy. You can share surveys with your team members, get their feedback, and even assign tasks to different team members.
- Data analysis: SurveyMonkey provides various tools to help you analyze your survey data. You can create charts and graphs, export your data to other applications, and even share your data with others.
Pricing
Team Advantage Plan: $27 per user per month (billed annually.)
Advantage Annual: $35 per user per month (billed annually.)
Team Premier: $79 per user per month (billed annually.)
Standard Monthly: $99 per user per month (billed annually.)
Premier Annual: $119 per user per month (billed annually.)
Typeform- Best for Personalized Surveys
Typeform emerges as an innovative online form builder adept at assisting users in crafting engaging and visually captivating forms. It finds frequent use in constructing interactive surveys, where questions are skillfully structured to encourage seamless and straightforward responses from participants.
Key Features
- Engaging forms: Typeform forms are visually appealing and engaging. They use a single-question-at-a-time format that makes it easy for respondents to answer questions and provides a more conversational experience.
- Customization: Typeform forms can customize with your branding, colors, fonts, and images. It makes your forms look more professional and polished.
- Question branching: Typeform forms can get customized with question branching logic. It allows you to ask different questions depending on the respondent’s answers to previous questions. It can help you collect more relevant data.
- Media library: Typeform has a built-in media library that you can use to add images, videos, and other media to your forms. It can help you make your forms more visually appealing and engaging.
- Data analysis: Typeform provides various data analysis tools that you can use to understand your survey data. You can create charts and graphs, export your data to other applications, and even share your data with others.
- Integrations: Typeform integrates with various applications, including Notion, Salesforce, Mailchimp, and more.
Pricing
Basic Plan: $25 per month, if billed annually
Plus Plan: $50 per month, if billed annually
Business Plan: $83 per month, if billed annually
Enterprise Plan: Custom plan
Qualaroo- Best for Design Surveys
Qualaroo is an automated research platform meticulously crafted to assist digital product teams in efficiently gathering valuable insights from their users on a large scale, utilizing the quickest and most seamless methods available. Qualaroo alleviates teams from the challenges associated with user research.
Key Features
- Create surveys quickly and easily: Qualaroo makes it easy to create surveys of all types, including NPS, CSAT, CES, usability test surveys, marketing surveys, and more. You can even use Qualaroo to create exit surveys to collect feedback from users about to leave your website or app.
- Collect in-context and personalized feedback: Qualaroo allows you to collect feedback in the context of your website or app. It means you can ask targeted questions to specific users based on their behavior or preferences.
- Analyze your data quickly: Qualaroo makes it easy to analyze your survey data with various tools and reports. You can see how your customers respond to your surveys, track your NPS scores, and recognize areas where you can enhance your products or services.
- Get help from Qualaroo experts: Qualaroo has a team who can help you get the most out of your surveys. They can help you create surveys, analyze data, and improve results.
Pricing
Essentials Plan: $69 per month if billed annually
Premium Plan: $149 per month if billed annually
Business Plan: $299 per month if billed annually
HubSpot Forms- Best for Conversions
HubSpot’s Form Builder is a seamless feature within its free CRM offering. This convenient tool empowers you to craft surveys and automatically channel customer data into your CRM system.
Key Features
- Convert anonymous website visitors into qualified leads: HubSpot forms can capture valuable contact information from visitors, such as their name, email address, and company name. This information can qualify leads and nurture them into customers.
- Build website forms that connect to your CRM: HubSpot forms can be easily connected to your HubSpot CRM so that all of the contact information that you collect automatically gets stored in one place.
- Create custom forms with drag-and-drop editing: HubSpot forms are easy to customize with the drag-and-drop editor. You can add your branding, choose from various question types, and set up conditional logic to create forms tailored to your specific needs.
- Follow up with automated emails and notifications: HubSpot forms can get configured to automatically send follow-up emails or notifications after a visitor completes the form.
Pricing
HubSpot’s form builder is available at no cost, and for enhanced features, there are premium plans available.
Marketing Hub Starter Plan: $45 per month
Marketing Hub Professional Plan: $800 per month
Marketing Hub Enterprise Plan: $3,600 per month
Qualtrics- Best for Advanced Analytics
Qualtrics serves as a unified system of record for all experience data, seamlessly managing a broad spectrum of interactions, including customer, product, employee, and brand experiences, all within a single, integrated platform.
Key Features
- Powerful survey creation tools: Qualtrics offers a variety of tools to help you create powerful surveys, including a drag-and-drop editor, 50+ survey templates, and 100+ question types.
- Flexible distribution options: Qualtrics allows you to distribute your surveys through various channels, including email, SMS, social media, and your website. You can also embed surveys in your mobile app or website.
- Advanced reporting and analytics: Qualtrics provides detailed reporting and analytics to help you understand your survey data. You can create custom reports, drill down into specific data points, and visualize your data in various ways.
- Integrations with other systems: Qualtrics integrates with various systems, including Salesforce, Marketo, and Adobe.
- Advanced features: Qualtrics offers several advanced features, such as website intercepts, in-app embeds, interactive dashboards, automation and workflows, and TextIQ. These features can help you collect more detailed data, target your surveys more effectively, and automate your survey process.
Pricing
Need to contact sales for custom pricing.
ProProfs Survey Maker- Best for Small Surveys
ProProfs Survey Maker is a cloud-based survey software designed to assist businesses in crafting engaging and tailored feedback surveys using professionally-designed themes. Whether opting for a ready-made study or creating a personalized one, this platform enables efficient data collection for measuring customer loyalty and satisfaction.
Key Features
- Track Net Promoter Score (NPS): NPS is a metric that measures customer loyalty. ProProfs Survey Maker makes it easy to create and track NPS surveys to see how your customers feel about your products or services.
- Create in-app surveys: In-app surveys are a great way to get feedback from your website or app users. ProProfs Survey Maker helps in deploying in-app surveys that are relevant to your users and that they are more likely to complete.
- Create web forms: Web forms are a great way to collect data from your website visitors. ProProfs Survey Maker makes it easy to create and embed web forms on your website so you can collect the data you need.
- Create popup surveys: Popup surveys are a great way to get feedback from visitors as they leave your site. ProProfs Survey Maker makes it easy to create and deploy pop-up surveys that will capture the attention of your visitors and encourage them to complete your survey.
- Create sidebar forms: Sidebar forms are a great way to get feedback from your website visitors without interrupting their experience. ProProfs Survey Maker makes it easy to create and deploy sidebar forms that are discreet and easy to use.
- Create scored surveys: Scored surveys allow you to assign points to each answer option. It is a great way to measure your respondents’ level of knowledge or satisfaction.
- Create quizzes: Quizzes are a great way to test the knowledge of your respondents. ProProfs Survey Maker makes it easy to create quizzes with various question types.
- Create polls: Polls are a great way to get quick feedback from your audience. ProProfs Survey Maker makes it easy to create polls with various question types.
- Send email surveys: ProProfs Survey Maker makes sending email surveys to your mailing lists easy. It is a great way to get feedback from your customers or subscribers.
- Analyze survey results: ProProfs Survey Maker provides detailed analytics on your survey results to see how your respondents answered your questions.
Pricing
Email Surveys Plan: Starts at $19 per month, billed annually
Contextual Surveys Plan: Starts at $69 per month, billed annually
Contextual + Email Surveys Plan: $79 per month, billed annually
Alchemer- Best for Targeted Surveys
Alchemer provides a highly versatile feedback and data collection platform, empowering organizations to efficiently and promptly engage with customers and employees. This comprehensive tool enables seamless communication, allowing businesses to effectively gather insights and close the loop for enhanced understanding and improved interactions.
Key Features
- Dynamic and personalized surveys: Alchemer allows you to create dynamic and customized surveys with conditional branching, skip logic, question piping, randomization, and quota control.
- Advanced question options: Alchemer offers a variety of advanced question options, including heatmaps, slider bars, and advanced matrices. These options allow you to collect more nuanced feedback from your respondents, which can help you better understand their needs and opinions.
- Customization and white labeling: Alchemer allows you to customize your surveys with custom themes, branding elements, and white labeling. It means you can create surveys that match the look and feel of your website or brand, which can help increase your respondents’ trust and credibility.
- Real-time reporting: Alchemer provides real-time reporting with customizable charts, graphs, and data visualizations. It allows you to track the performance of your surveys and make changes as needed. You can also perform data segmentation, cross-tabulation, and text analysis to understand your data better.
- More question types: Alchemer offers more question types than any other survey tool on the market. It means you can create surveys tailored to your research’s needs. Alchemer also provides a custom question developer kit to make your question types if needed.
- Logic and branching: Alchemer offers over 20 logic and branching options, including question piping, auto-complete text responses, skip logic, soft-require questions, and custom scripting.
- Flexible and customizable reporting: Alchemer provides flexible and customizable reporting that puts the correct information in front of decision-makers. You can create filtered, segmented, longitudinal reports, Open Text Analysis, Conjoint Analysis, Crosstab, and TURF reports. You can also export your data to R-Script and SPSS.
Pricing
CollaboratorPlan: $55 per user per month
Professional Plan: $165 per user per month
Full Access Plan: $275 per user per month
Enterprise Platform Plan: Need to contact sales
QuestionPro- Best for Polls
QuestionPro delivers a comprehensive online survey software solution, encompassing the entire data collection and analysis process, catering to quantitative and qualitative needs.
Key Features
- Advanced question types: QuestionPro offers a wide range of questions, including advanced ones like MaxDiff, Conjoint Analysis, Semantic Slider, and Heatmap.
- Multilingual surveys: QuestionPro’s survey platform provides you with over 100 languages to choose from to capture exponentially better responses using the most spoken dialect in the target market.
- Survey panel integration: QuestionPro integrates with over 22+ million double opt-in and mobile-ready panelists that are one click away through the survey platform. It means you can easily reach your target market, regardless of their location or language.
- Email reminders: QuestionPro allows you to follow up with a reminder email with people who didn’t take your survey the first time. It can help to boost your completion rates significantly.
- Real-time dashboard: You can monitor the effectiveness of your surveys with QuestionPro’s real-time analytics and reports and make adjustments as necessary. To share with stakeholders, you can also develop customized reports and dashboards.
- White labeling: QuestionPro allows you to white label your surveys so they match the look and feel of your website or brand. It can help to increase trust and credibility with your respondents.
- Customization: QuestionPro allows you to customize your surveys with branding, themes, and question types.
- Security: QuestionPro is committed to security and privacy. Your data is protected by industry-leading security measures and is only accessible to you and your authorized users.
Pricing
Essentials Plan: Free forever
Advanced Plan: $99 per month
Team Edition: Custom pricing
Research Edition: Need to contact sales
Zoho Survey- Best for Various Template Options
Zoho Survey is a user-friendly online tool designed for creating surveys and questionnaires, catering to businesses of all sizes, from small enterprises to large corporations.
Key Features
- Create surveys: Zoho Survey allows you to create surveys with various question types, including multiple-choice, check boxes, ranking, and Likert scale. You can also include photographs, videos, and other media in your surveys to make them more engaging.
- Collect responses: Zoho Survey makes it easy to collect survey responses. You can share your surveys via email, social media or embed them on your website. Zoho Survey also offers a variety of features to help you increase response rates, such as reminders and incentive programs.
- Analyze results: Zoho Survey provides detailed reporting and analytics on your survey results. It includes real-time reports, customizable charts and graphs, data segmentation, cross-tabulation, and text analysis.
- Collaborate with others: Zoho Survey allows you to collaborate on your surveys. You can invite team members to help you create and edit surveys, and you can share reports with others.
- Customize your surveys: Zoho Survey allows you to customize the look and feel of your surveys. You can choose from a variety of themes and templates, and you can add your branding elements.
- Extensive Templates: Explore a library of 250+ customizable templates spanning various categories, ensuring a perfect fit for your survey needs.
Pricing
Free plan is available
Plus Plan: $20 per month
Pro Plan: $25 per month
Enterprise Plan: $60 per month
Shout (Kwik Surveys) – Best for Simple and Quick Surveys
Shout represents cutting-edge survey software, facilitating research through surveys, lead generation using forms, and audience engagement via quizzes. Enjoy complete design autonomy, choosing between single or multiple questions per page for your surveys.
Key Features
- Privacy-first: There are no cookie banners, and they never share your data with third parties.
- White labeling: Shout allows you to white label your surveys so that you can add your branding and colors.
- Responsive design: Shout surveys are responsive and look good on any device.
- Collaboration: Shout allows you to collaborate with others on your surveys. You can share surveys with team members, assign tasks and track progress.
- Reporting: Shout provides detailed reporting on your survey results. You can see how respondents answered your questions, and you can export your data for further analysis.
- A/B testing: Shout allows you to A/B test your surveys. You can try different survey versions to see which one performs better.
- Net Promoter Score (NPS): Shout allows you to calculate your NPS. NPS is a measure of customer loyalty.
- Question logic: Shout allows you to use question logic to create personalized surveys. It means you can only ask respondents questions that are relevant to them.
- Text piping: Shout allows you to use text piping to add a personal touch to your surveys. You can insert the respondent’s name or other information into your survey questions.
Pricing
Essentials Plan: $12.99 per month billed annually
Pro Plan: $25 per month billed annually
Business Plan: $59 per month billed annually
SoGoLytics- Best for Survey Analysis
Sogolytics is a comprehensive enterprise feedback management tool that excels in crafting and overseeing customer and employee experiences. With an integrated data collection and analysis platform, Sogolytics empowers users to create and manage various surveys, polls, quizzes, and forms seamlessly.
Key Features
- Create surveys: SoGoLytics allows you to create surveys with various question types, including multiple-choice, check boxes, ranking, and Likert scale.
- Distribute surveys: SoGoLytics allows you to distribute them via email and social media or embed them on your website. You can also use SoGoLytics’s built-in tools to track survey participation and send reminders to respondents.
- Analyze survey results: SoGoLytics provides detailed reporting on your survey results. You can see how respondents answered your questions, and you can export your data for further analysis.
- Advanced features: SoGoLytics offers a variety of advanced features, such as question logic, branching, and data security. These features can help you create more effective surveys and protect your data.
- Distribution Dashboard: Monitor survey engagement through the Distribution Dashboard. Identify who received invitations, who still needs to, reasons for non-participation, and those who opened but still need to complete the survey.
- Mandatory Questions: Garner essential data for your study by requiring participants to answer specific questions before progressing, informing survey branching, and skipping logic.
- Mobile-Compatible Surveys: Design surveys compatible with Android and iPhones, ensuring an optimal user experience across smartphones.
Pricing
Plus Plan: $25 per month
Pro Plan: $66 per month
Premium Plan: $99 per month
Enterprise Feedback Plan: Need to contact sales
SurveyLegend- Best for Custom Designs
SurveyLegend is a cloud-based survey solution catering to individuals and businesses, regardless of size. This platform empowers users to design mobile-friendly surveys, oversee survey questionnaires, personalize questions, and monitor response data, all in a seamless and user-friendly environment.
Key Features
- Collaborative survey creation: Multiple team members can work on creating surveys together. Invite colleagues to collaborate, assign roles and permissions, and track changes made by team members.
- Engaging surveys: Incorporate images, videos, and icons directly into your surveys, making them more exciting and interactive for respondents.
- Highly customizable surveys: SurveyLegend offers a wide range of templates for easy survey creation, but you can also customize your surveys to match your brand and style.
- Convenient survey distribution: SurveyLegend supports a variety of survey distribution methods, including email, SMS, and social media.
- Powerful logic flows: Use question logic to create personalized surveys tailored to the individual respondent.
- Branded surveys: Use your logo and branding elements to make your surveys look professional and polished.
- Easy sharing: Share your surveys via email, social media, or embed them on your website.
- Mobile-friendly surveys: SurveyLegend surveys look great and function seamlessly on mobile devices.
Pricing
Starter Plan: Free version
Pro Plan: $15 per month billed annually
Business Plan: $25 per month billed annually
Legendary Plan: $65 per month billed annually
Survs- Best for Multichannel Surveys
Survs is a versatile web-based tool that empowers users to generate, distribute, and analyze online surveys effortlessly. Its user-friendly interface and captivating functionalities offer a comprehensive solution for obtaining feedback from your audience.
Key Features
- Create surveys on the fly: Survs’ user-friendly interface makes it easy to create surveys even without experience with survey software. You can choose from a variety of question types, customize the look and feel of your survey, and even add branding.
- Distribute on your terms: Survs offers a variety of ways to distribute your surveys, including links, email, social media, and embedding on your website. You can also use Survs’ email delivery system to send surveys to your contacts list.
- Analyze results in real-time: Survs’ real-time analytics lets you see how your survey performs as soon as respondents start taking it. You can also segment results by distribution channel, export data in multiple formats, and share reports with colleagues.
- Collaborate with your team: Survs supports multi-user accounts and user permissions, making collaborating with teams or colleagues on surveys easy. You can assign roles to each account member, such as editor, reviewer, or respondent.
- Piping: Survs’ piping feature allows you to display answers from previous questions on later pages. It can help create surveys that are more engaging and informative for respondents.
- Multi-user accounts: Survs allows you to create multi-user accounts. It is great for collaborating with teams or colleagues on surveys.
- User permissions: Survs allows you to assign different roles to each account member. It helps to ensure that everyone has access to the information they need and that no one has access to sensitive data.
Pricing
Free Plan is available
Basic Plan: €19 per month
Pro Plan: €39 per month
Premium Plan: €119 per month
Tool | Best for | Pricing | Features |
Chisel | Automated usability testing | Free Forever Plan, Premium Plan ($49 per month per user, billed annually), Enterprise Plan (contact sales) | Automated usability testing, unlimited test cases, detailed test reports, integrations with other tools |
Google Forms | Simple surveys | Free Plan, Business Standard Plan ($12 per user per month, billed annually) | Unlimited surveys, variety of templates, basic reports |
SurveyMonkey | Surveys | Team Advantage Plan ($27 per user per month, billed annually), Advantage Annual ($35 per user per month, billed annually), Team Premier ($79 per user per month, billed annually), Standard Monthly ($99 per user per month, billed annually), Premier Annual ($119 per user per month, billed annually) | Variety of templates, AI-powered survey creation tool, bias and error control, integrations with other tools |
Typeform | Personalized surveys | Basic Plan ($25 per month, if billed annually), Plus Plan ($50 per month, if billed annually), Business Plan ($83 per month, if billed annually), Enterprise Plan (custom plan) | Visually appealing and engaging surveys, built-in media library, integrations with other tools |
Qualaroo | Automated usability testing | Essentials Plan: $69 per month if billed annually, Premium Plan: $149 per month if billed annually, Business Plan: $299 per month if billed annually | Automated usability testing, unlimited test cases, detailed test reports, integrations with other tools |
HubSpot Forms | Conversions | Free, Marketing Hub Starter Plan: $45 per month, Marketing Hub Professional Plan: $800 per month, Marketing Hub Enterprise Plan: $3,600 per month | Convert anonymous website visitors into qualified leads, build website forms that connect to your CRM, create custom forms with drag-and-drop editing, follow up with automated emails and notifications |
Qualtrics | Advanced analytics | Need to contact sales for custom pricing | Powerful survey creation tools, flexible distribution options, advanced reporting and analytics, integrations with a wide range of systems |
ProProfs Survey Maker | Small surveys | Email Surveys Plan: Starts at $19 per month, billed annually, Contextual Surveys Plan: Starts at $69 per month, billed annually, Contextual + Email Surveys Plan: $79 per month, billed annually | Track Net Promoter Score (NPS), create in-app surveys, create web forms, create popup surveys, create sidebar forms, create scored surveys, create quizzes, create polls, send email surveys, analyze survey results |
Alchemer | Targeted surveys | – Collaborator Plan: $55 per user per month, – Professional Plan: $165 per user per month, – Full Access Plan: $275 per user per month, – Enterprise Platform Plan: Need to contact sales | Dynamic and personalized surveys, Advanced question options, Customization and white labeling, Real-time reporting, More question types, Logic and branching, Flexible and customizable reporting |
QuestionPro | Polls | – Essentials Plan: Free forever, – Advanced Plan: $99 per month, – Team Edition: Custom pricing, – Research Edition: Need to contact sales | Advanced question types, Multilingual surveys, Survey panel integration, Email reminders, Real-time dashboard, White labeling, Customization, Security |
Zoho Survey | Various template options | – Free plan is available, – Plus Plan: $20 per month, – Pro Plan: $25 per month, – Enterprise Plan: $60 per month | Create surveys, Collect responses, Analyze results, Collaborate with others, Customize your surveys, Extensive templates |
Shout (Kwik Surveys) | Simple and quick surveys | – Essentials Plan: $12.99 per month billed annually, – Pro Plan: $25 per month billed annually, – Business Plan: $59 per month billed annually | Privacy-first, White labeling, Responsive design, Collaboration, – Reporting, A/B testing, NPS, Question logic, Text piping |
SoGoLytics | Survey analysis | – Plus Plan: $25 per month, – Pro Plan: $66 per month, – Premium Plan: $99 per month, – Enterprise Feedback Plan: Need to contact sales | Create surveys, Distribute surveys, Analyze survey results, Advanced features, Distribution dashboard, Mandatory questions, Mobile-compatible surveys |
SurveyLegend | Custom designs | – Starter Plan: Free version, – Pro Plan: $15 per month billed annually, – Business Plan: $25 per month billed annually, – Legendary Plan: $65 per month billed annually | Collaborative survey creation, Engaging surveys, Highly customizable surveys, Convenient survey distribution, Powerful logic flows, Branded surveys, Easy sharing, Mobile-friendly surveys |
Survs | Multichannel surveys | – Free Plan is available, – Basic Plan: €19 per month, – Pro Plan: €39 per month, – Premium Plan: €119 per month | Create surveys on the fly, Distribute on your terms, Analyze results in real-time, Collaborate with your team, Piping, Multi-user accounts, User permissions |
What to Look for in an Online Survey Tool
Online survey tools can collect data from various audiences. The features of these tools vary depending on the user’s specific needs. Still, some key features that are important for any online survey tool include:
- Survey display options: The ability to display surveys on various platforms, such as a website, email, or hosted page. It allows users to reach a wider audience with their surveys.
- Branching logic: The ability to create surveys that branch off depending on the respondent’s answers. It allows for more personalized and relevant surveys.
- User segmentation: The ability to target surveys to specific groups of respondents. It helps you gather feedback from particular demographics or to test different marketing campaigns.
- Various types of answers: The ability to collect different data types from respondents, such as text, numbers, and choices. It allows for more comprehensive and informative surveys.
Conclusion
To summarize, this article delved into online survey tools, providing a comprehensive overview of the 15 best options available.
We explored their diverse features, from user-friendly interfaces to advanced analytics capabilities. When selecting an online survey tool, consider customization, ease of use, pricing, and integration options to ensure it aligns with your needs.
In a world where data-driven insights are crucial, these tools offer a valuable way to gather opinions and feedback efficiently. Whether you’re a business aiming to enhance customer satisfaction or a researcher seeking to understand trends, the right online survey tool can streamline data collection.
So, as you embark on your surveying journey, keep the insights from this article in mind. You can choose the perfect online survey tool that elevates your projects and helps you make informed decisions. Happy surveying!