What Is Product Development? 8 Step Process + Examples

What Is Product Development

It’s fascinating how so many everyday items, from smartphones to coffee makers, have gone through a complex journey before reaching our hands. Product development is the behind-the-scenes magic that turns ideas into tangible things that make our lives easier or more enjoyable.

Imagine you’re sipping your favorite coffee from a stylish travel mug and thinking, “How did this amazing gadget come into existence?” Well, that’s where the product development process comes into play. It’s like a carefully choreographed dance that involves multiple steps, each crucial for transforming a concept into a real, market-ready product.

Today, we’ll take you through a 8-step product development journey and share real-world examples. By the end, you’ll have a clearer picture of how the things you love are born from ideas and hard work. Ready to start this exciting journey?

What Is Product Development?

Product development is the birthplace of all the cool stuff we use daily. It’s where ideas take shape, turning into natural products that make our lives easier, more enjoyable, or even more efficient. It’s that intriguing process where innovation meets reality, happening all around us, from the latest smartphone features to those nifty kitchen gadgets we can’t live without. Want to know more about how it works?

Product development is bringing a new product or service to market. It encompasses all the steps involved, from ideation to launch and beyond. Product development is a complex and iterative process, but businesses must grow and remain competitive.

8 Stages Of New Product Development Process 

It is time to understand the process step by step.

  • Idea evaluation: Once you have a list of ideas, you need to evaluate them to see which ones are feasible and have the potential to be successful.
Capture and Evaluate your teams idea using Chisel’s Idea Box
Capture and Evaluate your teams idea using Chisel’s Idea Box
  • Concept development: Once you have selected a few promising ideas, you must develop them into more detailed concepts. This includes defining the product’s features, benefits, and target market.
Agile Development With Chisel Kanban View
Agile Development With Chisel Kanban View
  • Product design: Once you have a well-defined concept, you can begin designing the product. This includes developing the product’s physical appearance, user interface, and technical specifications.
  • Prototyping: Once you have a design, you must create a product prototype. This working product model can be used for testing and feedback.
  • Testing: Once you have a prototype, you must thoroughly test it. This includes usability testing, performance testing, and safety testing.
Simplify surveys with versatile pre-built templates. Chisel Survey.
Simplify surveys with versatile pre-built templates. Chisel Survey.
  • Launch: Once satisfied with the product, you can launch it to market. This includes developing a marketing plan and sales strategy.
  • Post-launch support: After launching the product, you must provide ongoing customer support. This includes fixing bugs, adding new features, and responding to customer feedback.

Product development is a collaborative process that involves people from different disciplines, such as marketing, engineering, and design. All stakeholders must work together to ensure that the product meets the target market’s needs and is successful in the marketplace.

Best Practices For Successful Product Development

Product development is complex and challenging, but businesses must grow and remain competitive. Following some essential best practices can increase your chances of success.

1. Understand your target market and their needs.

This is the foundation of any successful product development process. You need to deeply understand who your target customers are, their needs and pain points, and what they are looking for in a product like yours.

You can gather this information through market research, customer surveys, and interviews. Once you have a good understanding of your target market, you can start to develop a product that meets their needs and solves their problems.

2. Define clear goals and objectives.

What do you want your product to achieve? Do you want to increase sales, improve customer satisfaction, or enter a new market? Once you know your goals, you can develop a product strategy and roadmap to help you achieve them.

3. Be user-centric.

Your product should be designed with the user in mind. This means focusing on usability, accessibility, and the overall user experience. Get feedback from users early and often, and adjust your product as needed.

4. Use agile development methodologies.

Agile development is an iterative approach to product development that focuses on delivering small increments of value to users frequently. This allows you to get feedback early and often and to make changes to your product as needed.

5. Build a strong team.

Product development is a team sport. You must assemble a team with the skills and experience necessary to bring your product to market. This includes people from different disciplines, such as marketing, engineering, and design.

Bring In Your Team’s Voice With Chisel Team Participation
Bring In Your Team’s Voice With Chisel Team Participation

6. Test thoroughly.

Before you launch your product, it is essential to test it thoroughly. This includes usability testing, performance testing, and security testing. By testing your product thoroughly, you can identify and fix any problems before they reach your customers.

7. Launch and iterate.

Once your product is launched, the work doesn’t stop there. It would help if you continued monitoring your product’s performance and collecting user feedback. This feedback will help you to identify areas where you can improve your product and add new features.

Using these practices, you can increase your chances of success in the product development process.

If you are looking for seamless product development, look no further.,

Chisel can help you in product development by providing a centralized roadmap, helping to prioritize features and initiatives, keeping the team aligned, and tracking progress. It can also gather and manage customer feedback and product releases

Try Chisel today for free

Examples Of Successful Product Development

Let’s smoothly transition into discussing some shining examples of successful product development. These examples showcase how creativity, innovation, and careful planning can create products that capture our imaginations and transform industries.

Here are some examples of successful product development:

  • The iPhone: The iPhone was a revolutionary product when it was first released in 2007. It was the first smartphone to combine a touchscreen display with a powerful mobile operating system. The iPhone quickly became a popular product and has helped shape the smartphone market as we know it today.
  • Amazon Web Services (AWS): AWS is a cloud computing platform that offers a broad set of services, including computing, storage, networking, and databases. AWS has become a popular choice for businesses of all sizes and has helped democratize access to cloud computing.
  • Tesla Model 3: The Tesla Model 3 is an electric car released in 2017. It is the first mass-market electric car to offer a long-range and relatively affordable price. The Model 3 has been a commercial success, and it has helped to make electric cars more mainstream.
  • AirPods: AirPods are wireless earbuds that were released in 2016. They quickly became a popular product and have helped create a new market for wireless earbuds. AirPods are known for their ease of use, good sound quality, and stylish design.
  • Zoom: Zoom is a video conferencing platform that was released in 2013. It became a popular product during the COVID-19 pandemic, as people were forced to work and learn from home. Zoom is known for its ease of use, reliability, and scalability.

These are just a few examples of successful product development. Many other successful products could be included on this list. What these products have in common is that they all address a real customer need and offer a unique value proposition.

Common Challenges In Product Development

If you genuinely intend to ace in the field, you must know about specific challenges beforehand.

Let’s talk about the everyday challenges often in product development. It’s a journey filled with excitement and innovation but has its hurdles. Here are some key challenges that product developers frequently encounter:

  • Market Uncertainty: Gauging the ever-shifting market trends and consumer preferences can be like predicting the weather. One moment, you’re on the right track, and the next, you’re facing unforeseen changes in demand.
  • Resource Limitations: Developing a new product can be resource-intensive, from time and money to workforce. Managing these resources effectively and efficiently is a constant challenge.
  • Technical Complexities: As technology advances, products become more sophisticated. Navigating the intricate world of technology while ensuring a product’s reliability and user-friendliness can be demanding.
  • Competitive Landscape: Staying ahead of the competition requires continuous innovation. Keeping tabs on what competitors are doing and finding unique selling points is an ongoing challenge.
  • Regulatory Compliance: Products may need to adhere to numerous regulations and standards depending on the industry. You must meet these to avoid costly setbacks.
  • Team Coordination: Effective teamwork is essential in product development. Coordinating different departments, from design to engineering to marketing, can be a juggling act.
  • Changing Customer Needs: Customer expectations can evolve rapidly. Adapting to these changes and ensuring your product remains relevant can be a constant struggle.
  • Budget Constraints: Balancing the desire for cutting-edge features with budget constraints is a perpetual challenge. Decisions around cost can impact the product’s overall competitiveness.
  • Risk Management: Identifying potential risks and having contingency plans in place is essential. Failing to anticipate and mitigate risks can lead to costly delays.
  • Time Pressure: Time-to-market is critical in many industries. Striking the right balance between speed and quality is a delicate act.

These challenges are part and parcel of the product development journey. Successful product developers can navigate these obstacles with creativity, resilience, and adaptability, ultimately bringing innovative and valuable products to market.


So, there you have it – product development is like the secret recipe behind the things we love. From the birth of a concept to its real-world debut, it’s a journey filled with twists, turns, and creativity. You know how magic happens with those seven steps and some inspiring examples. 

The next time you pick up a new gadget or enjoy a revolutionary product, you’ll have a little insider’s knowledge about the incredible process that brought it into your hands.

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