Strategic Roadmap: Definition, Steps and Tips To Build

Max 4min read
Strategic Roadmap

It is so pleasing to look at a roadmap and have labels and to-do’s listed aesthetically. Roadmaps show you the way and the correct direction to get to your destination.

Imagine embarking on an epic journey to a distant and mysterious land. You have a general idea of where you want to go, but the path ahead is shrouded in fog and uncertainty. Without a map, you risk wandering and losing your way.

But fear not! A strategic roadmap is like a trusty guide, illuminating the way ahead and revealing the best route to your destination.

We will talk about vision, strategy, and roadmap to understand strategic roadmap. A strategic roadmap is much more than a vision, mission, or roadmap. Let’s dive into this topic and understand its nuances. 

What Is Strategic Roadmap?

Strategic roadmap definition

A strategic roadmap is a visualization tool that outlines the steps and actions your business needs to take to achieve its long-term goals. It captures the time frame within which you’ll complete the tasks and communicate the progress and upcoming work in a single frame. 

To build a product that lasts longer, you will need to understand the three pillars of vision, strategy, and roadmap. Although most product teams interchangeably use the term vision and strategy, it is better to understand these terms in-depth. 

Vision is something you have in mind and hope to achieve in the future. Strategy is the path you will take to achieve that said vision. Finally, a strategic roadmap will help you visualize your plan, making it clear-cut way or even simpler if you can achieve your goal. 

Why Do You Need a Strategic Roadmap?

Having a strategic roadmap helps various team members make decisions backed by data and prove why something is important. 

A strategic roadmap fosters communication between managers of various departments and company executives. It provides a framework for decision-making and prioritization. It helps them to align their team’s activities with the organization’s overall strategy. 

Executives need a strategic roadmap to evaluate new activities. Using the strategic roadmap, they can point out the company’s overall goals and make the managers and staff understand the importance of a particular project.

Employees benefit from a strategic roadmap because it provides a shared understanding of the organization’s direction and priorities. 

Developing a Strategic Roadmap

Building a strategic roadmap involves a series of steps. Let’s have a look at each of them.

Step 1 is to define, create and establish your vision. This vision should reflect the organization’s mission, values, and long-term goals. It should be a statement that describes what the organization wants to achieve.

Step 2 includes defining your values and objectives. Define the relationship between your values and the vision of your organization. 

Step 3 is all about conducting a SWOT analysis. This involves identifying the organization’s strengths, weaknesses, opportunities, and threats. This analysis provides a clear understanding of the organization’s internal and external environment, which is essential for developing a strategic roadmap.

In step 4, you’ll need to conduct a competitor analysis. This competitor analysis will help you gain insight into your competitors’ strategies. You’ll be able to discover your unique selling points rather quickly. You can even improve your product by not repeating your competitors’ mistakes. 

Market analysis is step 5. Don’t confuse this with the earlier step. Your consumers are your compass, and you can cut most obstacles here. Sculpt and ask the right questions to your audience. The focus of your questions must be on demographics and consumer interests. Create a survey or questionnaire and circulate it through various platforms. 

Create a content calendar to produce and post on various social media platforms. Engage your audience with the content pieces you publish. That is step 6. Follow basic SEO guidelines, use Google search console, and find relevant keywords. 

Keep space and set your milestones in the strategic roadmap. In this step 7, you’ll place flags where milestones will likely occur. This will help you to appreciate your team’s efforts.

Step 8 is to share the strategic roadmap with all the concerned members.

Step 9 will be to review and update the strategic roadmap regularly, 

Tips for Creating a Successful Strategic Roadmap

  • Keep it simple and focused on the big picture.
  • Align with the organization’s mission and values.
  • Consider external factors and market trends.
  • Ensure cross-functional collaboration and communication.
  • Identify potential risks and mitigation strategies.
  • Use data to inform decision-making.
  • Develop a clear timeline and milestones.
  • Monitor progress
  • Update our strategic roadmap regularly


What is the difference between a strategic roadmap and a strategic plan?

A strategic plan is a detailed document that outlines an organization’s goals, strategies, and action plans. A strategic roadmap visualizes the strategic plan, providing an overview of the organization’s objectives and initiatives. The strategic plan is comprehensive and updated every few years. In contrast, the strategic roadmap is a dynamic tool used to communicate the strategic plan to stakeholders and is updated more frequently.

How often should a strategic roadmap be updated?

The frequency of updating a strategic roadmap depends on the organization‘s specific circumstances and the rate of change in its internal and external environment. 

Generally, you must review and update the strategic roadmap annually to ensure it remains relevant and aligned with the organization’s goals and objectives.

However, the roadmap may need to be updated more frequently if significant changes in the organization’s strategy, market conditions, or competitive landscape exist.

What is the strategic roadmap example?

A simplified example of a strategic roadmap for a hypothetical technology company:

Goal: Increase market share in the mobile gaming industry by 25% over the next two years.


  1. Develop and launch a new mobile game that targets a broader audience.
  2. Partner with influencers to promote the new game and increase brand awareness.
  3. Expand the company’s presence in emerging markets by localizing existing games.
  4. Implement a customer loyalty program to increase retention and revenue per user.
  5. Explore potential mergers and acquisitions to expand product offerings and market reach.


Q1: Develop game concept and conduct market research

Q2: Design and develop the game; finalize influencer partnerships

Q3: Launch game and customer loyalty program

Q4: Begin localization efforts in emerging markets

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