Top 14 Tips for Writing Your Product Launch Emails

Your product becomes obsolete after the launch phase. Utilize the chance to spark attention while your product is brand-new.

On websites like Shopify and Amazon, thousands of products appear weekly. New SaaS services and products compete for consumers’ attention. Unfortunately, most are out with no support system or marketing strategy.

After putting in the effort to create and design a product, you must market it. An email campaign launch is the most popular method.

The depressing truth is that about 95% of newly released items fall short of sales targets. It’s not just you, then.

The message of the launch is the problem. It either lacks imagination, omits some essential elements, or occasionally may not even be well-timed.

You need to get your product in front of potential buyers before introducing it if you want a chance of success. Doing this will make them aware of it when it hits the market. They can generate interest and enthusiasm before the sales funnel is activated.

The best way to fulfill it is through an efficient prelaunch campaign.

We’ll take you on a thrilling voyage through product launch emails in this article, and as the cherry on top, we’ll provide you with advice on how to write these emails.

Let’s begin straight away.

What Is a Product Launch Email?

An email you send to announce the introduction of a new product, feature, release, or future event is known as a “product launch email.”

They are typically issued after you have made a public announcement about the new product on your blog or social media, but they are also delivered beforehand.

Brands use these emails to generate excitement for a new product introduction, features, or event.

Just a brief reminder that using prelaunch emails to create excitement is also a sensible strategy. Prelaunch efforts, which introduce consumers to your product before it is available for purchase, are essentially an email drip sequence. They may consist of the following:

  • Freebies (ebooks, guides, tips),
  • Glimpses of the forthcoming product,
  • A public vote, and
  • Competitions.

Importance of Product Launch Emails

Email is a popular method of direct marketing and advertising in the modern digital age. Professionals may use product launch emails to inform their target audience about upcoming releases, sales, events, marketing, and advertising.

Incorporating product launch emails into your current outreach initiatives may help raise brand awareness, excite your client base about upcoming deals, and boost profit margins.

Emails announcing your product launch are crucial for creating anticipation for your new offering. Your ability to effectively convey the introduction of your product and the benefits it offers to generate early sales will determine how successful it is.

Using product launch emails in your marketing and advertising efforts has several advantages, such as:

  • The most straightforward strategy to pique clients’ interest in your new product is to create a sense of hope and anticipation before it gets released.
  • Email campaigns for product launches are a fantastic way to reach a broad audience and spread the word about your goods and services. 
  • Additionally, you may utilize product launch emails to improve customer loyalty and increase sales from your current clientele, which could help you avoid spending money and resources on advertising and outreach programs.
  • An email announcing a new product gets customers excited and eager to try out new offerings.
  • Product launch emails are inexpensive and efficient ways to inform your consumer base about new or updated offerings. Emails for product launches are a low-cost way to reach a broad audience.
  • Product launch marketing helps your solution get the exposure it needs to succeed.
  • To convince customers to respond to a call to action, marketers frequently utilize emotional appeals, such as excitement. 
  • You can improve customers’ likelihood of making purchases through your product launch emails.
  • Customers can see how the just-released product will benefit them through this correspondence.
  • Product launch emails will increase the value of your items and the success of your firm as a whole.
  • The product launch email maintains momentum and encourages discussion.

Types of Product Launch Emails

Let’s investigate the many forms of product launch emails now that you know what they are.

Survey Email:

With the help of the survey email, you can swiftly gather email addresses and solicit input from your potential audience. Imagine being able to sell anything knowing what customers desire. These responses can help you customize your offer and final product.

You can achieve this by asking your interest list members for “the one problem they are struggling with right now” in an email.

Never attempt to sell anything in a survey email. Leave out the price. This email is merely a tool to identify potential participants and learn about their particular issues and pain spots.

Your product will become more valuable and desirable, and more people will be willing to pay for it the more closely you can match your offer to the precise difficulties the people on your list describe.

Are you ready to take your customer surveys to the next level? Look no further than Chisel’s user survey tool! With the easy-to-use platform, you can craft professional, high-quality surveys in no time. Plus, take advantage of Chisel’s pre-existing templates and save valuable time and effort. Upgrade your survey game with Chisel today!

User survey tool by Chisel 
User survey tool by Chisel 

New Product Launch Email:

It is usual for a company to be very excited about the debut of a new product. The preparation and effort culminate in audible excitement.

The real achievement comes when you announce your launch to others outside your company. You can’t expect your sales to increase unless people outside the firm learn about your service, can you? You must then send a product release email.

It is a fantastic approach to connect with your connections and let them know about the new release. Do not forget that your firm will benefit more from expanding its reach.

Increased exposure increases the likelihood of sales.

New Product Feature Announcement Email:

Existing customers will receive an email when a product’s new features are released. These emails accomplish much more than just telling clients about the most recent feature update; they also increase customer trust in your company by showing them that you are expanding.

You can use feature announcement emails to inform your current client base about the new features and attract potential customers. It will boost the likelihood of conversions.

Interest List Email:

Your audience divides into lists with this email based on their characteristics and interests.

This email is excellent for starting a dialogue with your audience and creating anticipation.

Hold off on mentioning your unique offer in this email; your goal is to learn more about your audience and better classify them so you can communicate with them in the future.

Beta Announcement Emails:

SaaS sales frequently use beta testing. Your SaaS product can recruit beta testers using beta announcement emails, which will aid the company in determining whether or not new features will be adopted.

The majority of the time, the beta announcement emails contain a link that leads to a page where interested parties can sign up. More people will sign up for the beta test if your beta announcement email has effective wording. 

You don’t want to pass up the chance to present yourself in the best possible light, don’t you?

Anticipation Email:

Building interest and trust with your audience through tale-telling is a terrific method to get their attention. It’s one of the emails for product launches that is more convincing.

One way to get started is to share your motivation for creating this content. A story highlights the result you’ll guide someone through your course and helps humanize you.

Know that it’s acceptable to include in your story that you have no prior teaching experience. Anecdotally, we’ve discovered that consumers prefer someone who has just gone through what they’re going through over an expert.

As a result, you comprehend the problematic areas and the language that made them more accessible than an experienced professional who might overlook crucial presumptions.

Offer Email:

It would help if you now informed your audience that they might purchase your goods or, at the very least, participate in the pre-sale.

There are a ton of advice available on pricing and how to bring it up in an email. This email may also include a link to an excellent landing page.

Alternatively, you might add extras in your open email without mentioning your price.

Pre-order Announcement Email:

Sending a pre-order announcement email is intended to invite potential customers to pre-order your product in advance of its release. Here, you might employ the FOMO strategy by providing a temporary discount.

Human psychology dictates that when there is a limited amount of time, the prospect will act quickly. They will hurry to pre-order your product to avoid missing out on something valuable.

Common Questions Email:

It is rather obvious what this email does. You’ll respond to the typical queries that your viewers may have.

Additionally, answering frequently asked customer service queries saves you time in advance.

It’s a fantastic chance to build some credibility. 

Event Announcement Email:

What first thought comes to mind when a big event is approaching? Perhaps the attendees. 

And if you don’t let anyone know about the event, how will you get attendees? An email announcement of a forthcoming event’s information is typical in business.

The objective is to inform potential attendees about an event and its specifics, including the location, date, time, and more, and to pique their interest in attending the event.

The ultimate goal is alignment; to attract as many people as possible to your event, you must instill a sense of anticipation in your invitation.

I’m about to get to the most delicate portion of this piece, which I assume you already know.

Tips for Crafting Killer Product Launch Emails

Starting With a Greeting:

You will get closer to your objective if you help the prospect feel good about themselves.

Get Ready:

You must organize and include all the pertinent information when sending emails. Writing your emails and scheduling their delivery at specific times and dates should be done 7–14 days before the launch date.

Maintain a Short, Precise Subject Line:

Your email’s subject line is its most crucial section. If people won’t read your email, it doesn’t matter how it appears on the inside.

Here, grabbing the reader’s attention is vital while still persuading them to open your email.

Use a Unique Email Layout That Fits Your Product:

Every campaign needs a robust email design. Every campaign needs a robust email design, that’s why many companies opt to use a pre configured html email templates.

It will help if you create an email series that goes well with the product you’re selling, whether your business favors a minimalist aesthetic or tends toward solid and vivid colors.

Short and Sweet Email Copy:

Please include information on the product, its significance, its benefits, how it operates, and how to get it.

Concentrate on the Client: 

When composing your email, try to avoid talking too much about yourself and concentrate on the client and how the product will benefit them. Anytime you can substitute “You” for “I.”

Add a Compelling Call to Action (CTA) That Encourages Visitors to Your Website:

Your email won’t perform well if it doesn’t have a strong CTA. Though you don’t need to spend as much effort on it as your subject line, you should still consider where you want to direct visitors to your website.

A clear “shop now” button is all you need to direct customers if you only introduce one new product.

Make Them Stand Out By:

Do not forget that most people receive hundreds of emails weekly, if not thousands. Therefore, you must be distinctive and write to make people eagerly anticipate your next update.

Add Eye-catching Images:

Images communicate ideas more quickly than text. The recipient more readily understands the features of the product.

Avoid Overselling:

It’s not as simple as it seems to be because we want to shout about how great the product is, but you must be subtle in your communications (most of the time). 

You can certainly discuss the advantages and the reasons why it will benefit them, but try to keep the tone of your statement casual.

For the Most Significant Impact, Highlight Product Variations:

Your product launch email should highlight all the numerous ways someone may use a product when presenting one with many uses. If customers see how your product will help them, they’ll be more appreciative of your advertising.

To Engage Your Readers, Incorporate Videos Into Your Material:

Videos are excellent for conveying information via email without authoring a novel. Customer endorsements, product reviews, or a statement from the CEO are all acceptable inclusions.

Become Personal:

I don’t mean that negatively or foolishly; I mean more in a courteous, kind way. They use their first names in emails to sound like someone is trying to assist them. Whenever you can, personalize.

Include Client Endorsements and Testimonials in Your Campaign:

Customer testimonials are a fantastic method to give your product launch campaign more credibility. Even reviews of comparable products or beta testers’ opinions are acceptable.


Are you introducing a brand-new item? That’s fantastic news! It may be a significant occasion for any company, which is probably why you came here.

Professional emails are the lifeblood of every business. Therefore, getting them wrong when a new product gets introduced may be disastrous.

One straightforward email sent the day before your product’s debut is not a product launch email campaign. Instead, you create a string of emails to pique interest in upcoming events. 

Thus, keep these pointers close at hand for your upcoming product launch.

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