What are Features?
Product features are the new and improved technologies in your product that make it stand out against the other products in the market. These are the traits of your product that provide a different user experience.
For example, two similar mobile phones, A and B, launched simultaneously in the market.
Both UIs are essentially the same, but phone A provides facial recognition in less than a second. In contrast, phone B offers the same in 2-3 seconds.
The time difference between them may not seem significant. Still, a user who has to choose between the two would most likely opt for phone A due to the quick facial recognition technology.
Hence, even a tiny tweak in the features of a product may lead to a considerable increase in the product’s performance.
Features of a product are the characteristics that define a product. They are what make the product and determine the functionality of the product.