9 Best Product Owner Tools for Agile Teams In 2023

Best Product Owner Tools

In agile project management, product owners are vital in driving successful product development. They prioritize backlogs, interpret customer requirements, and shape the product vision. To excel in this role, Product Owners need practical tools that help them manage and communicate product requirements.

This article will explore the nine best product owner tools for agile teams in 2023. They help you beyond communication and creativity, offering numerous benefits for product owners. The tools will enable streamlined efforts, resulting in an optimized and efficient product development cycle. 

Product owners can better understand customer needs, identify challenges, and develop innovative solutions that exceed user expectations.

Are you ready to elevate your product development endeavors and unlock your full potential as a product owner? Let’s dive in!

9 Best Product Owner Tools

Let us look at our best pick of product owner tools.

  1. Chisel
  2. Jira
  3. ProdPad
  4. Canny.io
  5. Craft.io
  6. Confluence
  7. Userpilot
  8. Dragonboat
  9. Targetprocess

1. Chisel

Chisel is the first unified platform to create roadmaps, collect customer feedback and build internal team alignment – all within one app. With Chisel, products with the most impact get released first and faster, boosting product success, customer adoption, team morale, and revenue.

People who are not using a tool like Chisel today run the risk of delayed revenue, customer churn, poor team productivity, and a missed opportunity to drive innovation. Chisel pays for itself within the first month, and you’ll get back 8-10x what you invested within a year.

Chisel Key Features

Chisel is a great product owner tool because it helps product owners with a variety of tasks, including:

Prioritizing needs:

Chisel offers team alignment tools allowing stakeholders and teammates to assign values to specific features and add comments. It helps product owners see how different features align with the product’s overall goals and prioritize accordingly.

Chisel’s Team Participation tool
Chisel’s Team Participation tool

Managing product backlog

Chisel allows product owners to manage their product backlog easily. They can create, edit, and prioritize features, as well as track the progress of work, thanks to Chisel’s Prioritization Drivers.

Prioritization Drivers by Chisel
Prioritization Drivers by Chisel

Communicating with stakeholders and collecting user feedback

Chisel provides an exceptional array of tools, including the Idea Box and Feedback Portal, which enable stakeholders and customers to share their ideas, feedback, and recommendations effortlessly. Additionally, Chisel offers a wide range of integrations, such as Slack and Microsoft Teams, enhancing communication and making it even more seamless.

Feedback Portal by Chisel
Feedback Portal by Chisel

Chisel also aids product owners in understanding the perspectives of their target market regarding their product and its features. With the help of tools like User Surveys and Feedback Portals, product owners can gather valuable insights. This information enables them to create enhanced customer journey maps, resulting in improved overall product experiences.

Tracking progress

Product owners can utilize Chisel to track the progress of their products and identify potential risks or roadblocks. Chisel’s Roadmap Pillar plays a crucial role in this aspect by offering various tools, such as the Kanban Board and Release View. 

Kanban Board by Chisel
Kanban Board by Chisel

These tools simplify the entire product management process, making it effortless for product owners to ensure their products are on track to achieve their goals.

Generating reports

Chisel helps you generate reports on various metrics, such as the progress of the product backlog, the time it takes to complete features, and the cost of development. You can use this information to improve the product development process.

Report Out Tool by Chisel
Report Out Tool by Chisel

Chisel Pricing

  • Essential Plan: Free Forever version with all the essential features
  • Premium Version: $49 per month per user, billed annually
  • Enterprise Plan: Need to contact sales

Chisel Customer Reviews

Chisel proudly claims the prestigious honor of “High Performer for Fall 2023”, and it’s an accolade well-earned. Boasting an impressive overall rating of 4.9 out of 5, Chisel has received resounding praise in various key areas, such as user-friendliness, top-notch support quality, and a breeze of setup process.

Sign up for Chisel’s Free Forever Version here. 

2. Jira

Jira is a software application created by Atlassian, an Australian software company. It enables teams to track issues, manage projects, and automate workflows efficiently.

Jira Key Features

  • User stories and epics can be created and prioritized in Jira to capture requirements and desired functionalities.
  • User stories represent specific user perspectives, while epics encompass larger features or themes.
  • Jira’s intuitive interface allows for defining user stories and epics, assigning priorities, and establishing dependencies to create a clear product development roadmap.
  • Agile boards, such as Scrum or Kanban boards, visually represent the product backlog and facilitate collaboration and task management.
Scrum Board
Scrum Board
  • Features like comments, attachments, and mentions support collaboration with stakeholders and development teams making it one the best product owner tools.
  • Jira provides a range of reports that offer insights into project progress, team performance, and velocity.
  • Velocity reports track the amount of work the team completes in each sprint, helping measure productivity and estimate future iterations.
  • Jira’s Kanban boards provide a framework for teams to deliver work continuously and efficiently.

Jira Pricing

  • Free Forever Plan is available
  • Standard Plan: $$7.75 per user per month(estimated), $77.50 per month for 10 team members
  • Premium Plan: $15.25 per user per month(estimated), $152.50 per month for 10 team members
  • Enterprise Plan: Connect with the sales team

Jira Customer Reviews

It has an overall 4.6 out of 5 customer rating on G2.

3. ProdPad

ProdPad is a pioneering end-to-end product management software providing comprehensive support throughout the product journey. It is a smart and dynamic toolkit, seamlessly integrating with product development processes at every stage while fostering collaboration across the entire organization.

ProdPad Key Features

  • Unleash the potential of the lean roadmap to define and communicate what’s crucial for your business.
  • Capture, organize, and share ideas and initiatives that drive your product’s progress.
  • Gain a high-level overview of your business’s progress across your entire portfolio using ProdPad.
  • Manage multiple products and product lines efficiently within ProdPad.
  • Utilize artificial intelligence with DotBot to automate tedious aspects of product management, such as identifying duplicates, matching feedback to ideas, and spotting customer trends.
Better transparency about customer ideas
Better transparency about customer ideas 
  • Leverage ProdPad’s preset filters or create custom filters to prioritize ideas that require immediate attention or further development.
  • Provide stakeholders with visibility into development progress by integrating your existing tool stack.
  • Publish multiple versions of your lean product roadmap and control visibility to safeguard sensitive information.
  • Print a PDF version or keep it online using an embed code according to your preferences.
  • Take charge and maintain control as you navigate the roadmap publishing process.

ProdPad Pricing

  • Roadmaps Essentials: $24, per editor, per month, billed annually
  • Roadmaps Advanced: $44 per editor per month, billed annually
  • Ideas Essentials:$24 per editor per month, billed annually
  • Ideas Advanced:$36 per editor per month, billed annually
  • Feedback Essentials:$24 per editor per month, billed annually
  • Feedback Advanced:$36 per editor per month, billed annually

ProdPad Customer Reviews

It has an overall 4.3 out of 5 customer rating on G2.

4. Canny.io

Canny serves as a centralized platform for gathering all customer feedback, saving valuable time in managing and organizing feedback while keeping your customers engaged. With Canny, customers can conveniently post and vote on feedback directly from your website or mobile app. It allows you to receive a well-organized list of feedback that can get utilized to inform your product roadmap effectively.

Canny Key Features

  • Canny offers a centralized platform for product teams to capture, organize, and analyze product feedback, enabling data-driven product decisions.
  • Canny can be embedded directly into a product and supports a roadmap to inform customers about which feedback will get addressed.
  • Prioritize projects effectively by scoring and ranking feature requests and tasks based on their impact.
  • Maintain alignment within the team by adding projects to the roadmap, ensuring everyone is on the same page.
  • Utilize the product changelog to showcase continuous product improvement and publish detailed release notes to help customers understand new features.
  • Communicate product strategy and decisions through public or private roadmaps, informing users and stakeholders.
  • Drive engagement by notifying customers and external stakeholders about new features.
  • Track project status to keep internal stakeholders updated and maintain transparency.
  • Enable users to track progress, demonstrating ongoing efforts to enhance the product.
  • Seamlessly integrate with project management tools like GitHub and Jira to push priorities without disrupting the workflow.
  • Access real-time project statuses in a project roadmap, eliminating the need for manual spreadsheet updates.
  • Keep the product backlog in Canny, avoiding clutter in project management tools.

Canny Pricing

  • Free version is available.
  • Growth Plan: $360 per month.
  • Business Plan: Customizable. 

Canny.io Customer Reviews

It has an overall 4.4 out of 5 customer rating on G2.

5. Craft.io

Craft.io is a highly acclaimed product management platform enterprises rely on to develop exceptional digital products confidently. It offers a unified hub for product-related information, fostering collaboration within a shared workspace. Within this workspace, product teams can develop strategies, prioritize tasks, track progress, and seamlessly share pertinent details with stakeholders.

Craft.io Key Features

  • Craft.io offers features that support effective backlog management, enabling focus on high-priority tasks and increasing productivity.
  • Leverage various prioritization methodologies within Craft.io to ensure that initiatives align with business goals and customer needs, delivering maximum value.
  • Plan your capacity accurately using cross-functional capacity planning, adjusting the scope of your upcoming quarter based on the estimated effort and available resources.
  • Customize your views of the roadmap in Craft.io to slice, dice, and display its contents to suit your specific needs and situations.
Roadmap View
Roadmap View
  • Track progress with ease by accessing instant snapshots of the status of any item and monitoring overall progress.
  • Create a centralized source of truth and collaboration hub for product initiatives, ensuring alignment and effective teamwork within Craft.io.
  • Document and share your product vision with your team, enabling a clear understanding and shared direction for all involved.

Craft.io Pricing

  • Essential Plan: $39 per month if billed annually.
  • Pro Plan: $89 per month if billed annually.
  • Enterprise Plan: Custom plan, need to contact sales.

Craft.io Customer Reviews

It has an overall 4.4 out of 5 customer rating on G2.

6. Confluence

Confluence is a collaborative workspace designed to facilitate creating and managing all your work. Unlike conventional document and file-sharing tools, Confluence promotes openness and collaboration, enabling teams and companies to achieve their best work collectively. 

Confluence Key Features

  • Confluence provides real-time editing, allowing teams to co-edit and publish updates highlighting changes with version history tracking.
  • Product owners can utilize Confluence to create and store product requirements documents (PRDs), which is crucial in aligning the team on the product vision and goals.
Product Requirement template
Product Requirement template
  • Commenting features in Confluence enable collaborative discussions through in-line and page comments, likes, and visual elements like images, GIFs, and emojis.
  • Confluence facilitates sharing information between teams and the entire company, promoting transparency and knowledge sharing.
  • Permissions settings in Confluence ensure employees have access to the information they need while protecting sensitive content.
  • The home and personalized feed feature in Confluence allows users to quickly access recent spaces, in-progress work, and drafts while staying updated with activity and popular feeds on their homepage.
  • In conjunction with Jira Software, Confluence provides a comprehensive solution for organizing and managing agile projects, saving time and enhancing project delivery.

Confluence Pricing

  • Free Plan is available 
  • Standard Plan: $580 per year for 10 users
  • Premium Plan: $1,100 per year for 10 users
  • Enterprise Plan: Customizable

Confluence Customer Reviews

It has an overall 4.1 out of 5 customer rating on G2.

7. Userpilot

Userpilot is a cloud-based platform for product teams and customer success, specifically created to facilitate user onboarding and boost product adoption through behavior-triggered experiences.

Userpilot Key Features

  • Userpilot helps product owners increase product adoption through contextual product experiences.
  • Product owners can create timely product experiences that guide users to adopt relevant features based on their persona and in-app behavior.
  • By empowering users to find value at every stage of their journey, Userpilot enhances user adoption.
  • Userpilot allows product owners to understand user adoption patterns and identify churn indicators early.
  • With Userpilot, product owners can guide users at risk of churn to discover more value in the product by directing them to the right features at the right time.
  • Collecting feedback at every stage of the user journey is made possible with Userpilot.
User Surveys by Userpilot
User Surveys by Userpilot
  • Product owners can analyze user sentiment, gather quantitative and qualitative responses, and measure overall satisfaction to improve the product experience.
  • By gathering user feedback and measuring changes’ impact, product owners gain a better understanding of user preferences and needs.
  • The insights gathered from Userpilot can inform feature prioritization and ensure that the product roadmap aligns with user needs.

Userpilot Pricing

Userpilot provides an affordable mid-market user acquisition solution starting at a monthly price of $249. This pricing package includes features and segments for up to 2,500 monthly active users (MAUs).

Userpilot Customer Reviews

It has an overall 4.7 out of 5 customer rating on G2.

8. Dragonboat

The product management platform Dragonboat is gaining popularity among product leaders due to its ability to seamlessly align goals with initiatives, create data-driven roadmaps, and integrate with engineering tools for execution. 

With Dragonboat, utilizing past iterations as a reference for upcoming ones becomes effortless. As a result, product managers who leverage Dragonboat can effectively plan, prioritize, deliver, and enhance market-leading solutions in a more efficient manner.

Dragonboat Key Features

  • Dragonboat assists product owners in defining strategic drivers to guide decision-making across all levels.
  • It offers a standardized prioritization framework to ensure consistent and objective decision-making processes.
  • Product owners can build outcome-based roadmaps using data-driven prioritization and portfolio modeling, aligning product decisions with desired outcomes.
Outcome focuses roadmapping by Dragonbaot
Outcome focuses roadmapping by Dragonbaot
  • Measuring outcomes enables product owners to evaluate the success of their strategies and use the insights gained to influence the next iteration of the product strategy.
  • This is one of the best  product owner tools because it enables the automation of custom reports, providing stakeholders with relevant and timely information to support decision-making.
  • By analyzing past performance, product owners can gain valuable insights that inform future decisions and strategies.
  • Reallocating resources based on results allows product owners to optimize resource allocation and ensure efficient utilization.
  • Dragonboat facilitates stakeholder engagement and the gathering of insights through a centralized feedback and insights Request Portal.
  • Product owners can organize requests and ideas in a multi-dimensional and flexible structure, making it easier to manage and plan.
  • Planning quarterly roadmaps with Dragonboat helps product owners transform wish lists into actionable plans, ensuring focus and progress.
  • Accurate estimation and allocation of resources are supported by Dragonboat, enhancing resource management.
  • Identifying and planning dependencies between product initiatives helps product owners ensure smooth execution and coordination.

Dragonboat Pricing

  • Outcome Focused Roadmapping Plan: $69per user per month , billed yearly
  • Enterprise Plan: Need to contact sales

Dragonboat Customer Reviews

It has an overall 4.9 out of 5 customer rating on G2.

9. Targetprocess

Targetprocess is a cloud-based enterprise visual platform that serves as a seamless connection between Portfolio, Products, and Teams. This tool aptly embodies the principles of agile methodology. It assists companies in adopting and scaling agile practices throughout their entire organization.

Targetprocess Key Features

  • Targetprocess provides out-of-the-box templates for various frameworks such as SAFe, LeSS, Nexus, Scrum of Scrums, and more, allowing organizations to achieve business agility and see value flow throughout the entire organization.
  • The solution is highly customizable, supporting the adoption of your own project management approach and organization structure.
  • With Targetprocess, you can establish, track, and manage progress toward strategic objectives, ensuring alignment with organizational goals.
  • Increase transparency by connecting all levels of the organization to the strategic objectives, enabling enterprise alignment.
  • Targetprocess facilitates portfolio budgeting, strengthening collaboration among finance, portfolio managers, and product teams within a single tool.
  • The solution eliminates the need for data integrations or manual processes, reducing planning time and simplifying the budgeting process.
  • Unlock agility at every business level with Targetprocess, which supports dynamic work and resource management.
Managing Agile Programs
Managing Agile Programs
  • Expand Agile programs and benefit from portfolio management capabilities offered by Targetprocess, empowering the organization to achieve agility in its operations.

Targetprocess Pricing

Need to contact sales

Targetprocess Customer Reviews

It has an overall 4.3 out of 5 customer rating on G2.

Most Important Features of a Product Owner Tool

Requirement Management

Product owner tools should provide a central repository for managing requirements. It should allow product owners to create, document, and prioritize requirements. The tool should also support tracking the status of each requirement and managing associated risks.


Product owner tools should enable product owners to create and manage roadmaps. It includes visualizing the timeline of product releases, identifying key milestones, and tracking the progress of features or epics. The tool should allow for easy modification and adjustment of the roadmap as needed.


Effective communication is crucial for product owners. Your product owner tool should provide features that facilitate collaboration and communication with stakeholders, development teams, and other relevant parties. It can include features such as commenting, notifications, real-time chat, and integration with communication tools like email or instant messaging platforms.


Product owner tools should have robust reporting capabilities. It should allow product owners to generate reports on various metrics such as progress, team velocity, feature completion, and risk assessment. Customizable and exportable reports help communicate the product’s status and performance to stakeholders and provide valuable insights for decision-making.


Seamless integration with other tools commonly used in product development is an important feature while picking product owner tools. This includes integrating project management tools, version control systems, bug tracking systems, and collaboration platforms. Integration streamlines the workflow, reduces duplication of efforts, and ensures the tool fits into the existing development ecosystem.

9 Best Product Owner Tools Comparison Table

ToolFeatures Included in Free PlanStarting PriceG2 Reviews
ChiselAgile roadmaps like treeview, kanban board, release view and timeline view tools with detailed scoring, and team radar features for seamless collaborationFree forever4.9/5 (Based on 41 reviews)
JiraTask & subtask management, project boards, backlog, reporting and insightsFree forever4.3/5 (Based on 5560 reviews)
ProdPad10 free contributors, essential feedback integrations, feedback categorization, opportunity prioritizationFree forever4.3/5 (Based on 83 reviews)
Canny.ioUnlimited tasks, collaborative docs, unlimited editable drafts, unlimited participants, all facilitation features, folders, private drafts, template libraryFree forever4.4/5 (Based on 29 reviews)
Craft.ioWhiteboards, pages, attachments, structured content tree, template library, templates for best practicesFree forever4.4/5 (Based on 51 reviews)
ConfluenceWhiteboards, pages, attachments, structured content tree, template library, templates for best practicesFree forever4.1/5 (Based on 3679 reviews)
UserpilotSingle workspace with 3 editable boards, templates library, connections to other tools, ability to follow othersFree forever4.7/5 (Based on 224 reviews)
DragonboatCopy and paste to spreadsheet, custom fields, define swimlanes, color code cards, print resultFree forever4.9/5 (Based on 11 reviews)
TargetprocessCreation & Assignment, Task Prioritization, Mass Updates, Communication, Planning and Custom WorkflowsNeed to contact sales4.3/5 (Based on 207 reviews)


In the ever-evolving world of product management, effective backlog management is crucial for product owners to drive their team(s) toward successful product implementation. As they navigate the intricacies of product strategy, they require robust product owner tools that can seamlessly assist them in prioritizing tasks, assigning work, and ensuring clear communication with key stakeholders.

However, with the plethora of available product owner tools, finding the perfect tool that caters to your unique needs and aligns with your team’s objectives can take time and effort. It is where your selection process becomes an individualized journey tailored to address your team’s specific challenges and requirements.

Amidst this vast sea of choices, one tool stands out as the ultimate solution: Chisel. As a leading product management tool, Chisel offers a comprehensive suite of features to empower product owners. From efficient roadmap management to fostering meaningful customer engagement, Chisel has everything you need to unlock your team’s full potential.

Why wait any longer? Take the leap and sign up for Chisel’s free forever version today! Let Chisel become your indispensable companion on the path to product management success.


Q: What software do product owners use?

Product owners use a variety of software tools to help manage their products and guide development. Tools like Chisel, Jira, Trello and Confluence allow them to organize requirements, track issues and foster collaboration between teams. These platforms give visibility of workflows and keep stakeholders informed of product progress. 

Product managers rely heavily on project management and agile planning tools to perform their duties effectively. Software such as  Chisel, JIRA, Azure DevOps and Targetprocess help product owners to establish roadmaps, monitor status, gather feedback and execute their product visions to achieve business objectives.

Q: How do I choose the right product owner tool for me?

When selecting a product owner tool, consider your team size, budget and specific needs. Evaluate options based on features like requirements tracking, portfolio management and integration capabilities. Trial various software, talk to peers and weigh pros and cons to pick the best fit for your workflows and objectives. 

To choose the right product management solution, think about your processes, stakeholders and pain points. Research tools’ functionality, pricing structures and reviews. See live demos to understand interfaces and tools available at different price tiers. Pick a platform with must-have capabilities that streamline your efforts.

Crafting great product requires great tools. Try Chisel today, it's free forever.