How to Handle Negative Feedback Like a Pro?

How to Handle Negative Feedback

RON BLAKE has rightly said that 

‘Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount.’

Appreciation motivates us, but criticism propels us to work harder and improve. 

No matter how great a job you do, you will always face criticism from some quarters. This is inevitable and should be expected. However, knowing how to handle negative feedback like a pro is essential.

Negative feedback is a necessary part of many systems to maintain stability. For example, in the human body, negative feedback mechanisms help to maintain a stable internal environment despite changes in the external environment. In a business setting, negative feedback can help to prevent problems before they occur.

Generally, you must keep three things in mind while dealing with negative feedback.

  • The first thing to remember is that not all criticism is equal. Some of it may be constructive and helpful, while other criticism may be simply people venting their frustrations. It is crucial to be able to distinguish between the two.
  • The second thing to remember is that you should not take negative feedback personally. It reflects not on you as a person but instead on your work.
  • Finally, remember that you can use negative feedback to your advantage. Taking it on board and using it to improve your work can positively impact your life.

You will receive negative feedback no matter how great your product or service is. It’s common for businesses to dread negative feedback, but it doesn’t have to be wrong. If you know how to handle it properly, negative feedback can be used to improve your business.

So, next time you receive negative feedback, remember these tips and use them to your advantage!

Now, these were some of the general pointers regarding negative feedback. Let’s take you down to the brass tracks. 

Now how will you handle negative product feedback? 

Keep reading, and you will learn, How to deal with negative feedback regarding your product.

Let’s dive straight into the tips,

7 Tips To Handle Negative Feedback

Before dwelling on the tips, there are a few general things in mind,

When starting a business, it’s natural to want to please everyone. But as you grow and attract more customers, you will receive negative feedback. It’s important to remember that not everyone will always be happy with your product or service. 

And that’s okay!.

Negative feedback is an inevitable part of running a business. It can be challenging to hear, but it’s important to remember that you can use it to make your business better. 

Here are seven tips on how to handle negative feedback:

1. Don’t take it personally.

It’s easy to take things personally, especially when they’re negative. But try to remember that not everything is about you. When someone criticizes you or your work, it’s not always a reflection of who you are. It’s essential to be able to take constructive criticism and use it to improve your work without letting it get to you.

Stay calm and avoid getting defensive. It’s important to remember that the customer is giving feedback because they want to see your business improve. After all, they wouldn’t bother leaving feedback if they didn’t care about your company.

So next time someone says something negative about your product that bothers you, try not to take it personally. It might be easier said than done, but it’s important to remember that not everything is personal.

2. Try to see it from the customer’s perspective

It can be easy to get caught up in our perspective and lose sight of what our customers want and need. But to be successful, we must try to see things from their perspective. Try to focus on things like 

  • What are their pain points
  • What do they need from us? 
  • What are their goals? Etc.

Answering these questions can be difficult, but it’s worth the effort. Once we understand our customers’ perspectives, we can start to provide them with the products, services, and support they need to be successful.

3. Use it as an opportunity to learn and improve

Negative feedback can be challenging to hear and ingest, but it’s important to remember that it’s always an opportunity to learn and improve. By taking the time to understand the feedback and figure out how to use it to improve your business, you can turn a negative experience into a positive one.

Refrain from beating yourself up and focus on improving your product. Nothing can help you improve your product more than the negative customer feedback. Analyze it and use it to your advantage. This will yield you tremendously in the long run.

4. Be grateful for the feedback

Negativity breeds negativity, so it’s important to nip it in the bud as soon as possible. The best way to do this is to be grateful for the feedback. Show that you’re taking it seriously by saying thank you, and then use it as an opportunity to improve your business.

It’s also vital to be proactive about addressing the issue brought up in the feedback. If you can show that you’re taking steps to improve the situation, it will show that you’re committed to providing a great customer experience.

Pro tip: Remember that not all feedback is created equal. If you’re getting a lot of negative feedback about one specific issue, it’s probably worth addressing it head-on. But if you’re getting a lot of positive feedback with the occasional negative review, don’t sweat it too much.

5. Respond to the feedback in a professional and positive manner

Another general qualm that floats around is how to respond to negative feedback.

Acknowledge customers’ feelings. If someone is angry or upset, it’s essential to validate their feelings.

If you respond to negative feedback professionally and positively, you can turn a negative situation into a positive one. You can show your customers that you care about their experience and are willing to take the necessary steps to make things right.

So next time you receive some negative feedback, don’t get defensive. Instead, please take a deep breath and remember that it is an opportunity to show your customers that you are committed to providing them with the best possible experience.

Don’t let the criticism be pugnacious; take a moment to register it and respond calmly.

6. Take action quickly to fix the problem

Do not jade away time and try to take quick action. You can have a meeting with the team and do some brainstorming about the issue. Try to arrive at a potential solution and fix the problem. 

The key here is time. Customers do not like to wait for long, so try to ameliorate quickly. Also, be creative and innovative with the approach. This will spruce up your chances of standing out.

7. Follow up with the customer to ensure they’re satisfied

Negative customer feedback is, unfortunately, not an isolated occurrence. You need to get attuned to it and not just establish an effective customer feedback channel.

One way to handle negative feedback is to follow up with the customer to ensure they’re satisfied. This shows that you’re taking their feedback seriously and committed to making things right. It also allows you to turn a negative experience into a positive one.


An accomplisher seldom cribs about the thwarts, complications, or criticism in general. They do not shy away from getting out of their comfort zone. They learn, hone their skills, and eventually make an indelible mark.

As the market grows, customer expectations also grow. That is why it’s crucial to be user-focused at all times. Negative customer feedback is an opportunity to outshine the market, grab onto it, and use it to the fullest.

In this blog, we made a consolidated list of tips you can inculcate and improve your customer feedback journey. 

Negative feedback is a normal part of the business. However, it is crucial to handle it constructively. The tips in this article will help you do just that. 

Following these tips can turn negative feedback into a positive opportunity to improve your business.

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