How To Nail Product Roadmap Presentation?

product roadmap presentation

The product roadmap presentation is one of the most crucial meetings which the product manager hosts. 

The presentation of the roadmap can either get the executives on board or the product manager is asked to build better plans and strangles to get approval. 

Whatever the product roadmap presentation is, the product manager would certainly want to deliver a great product roadmap.

How To Nail Product Roadmap Presentation? 

The product managers need to make sure that the product is well coordinated with all stakeholders and most importantly they have a deep understanding of the product development process. 

They should be able to sell the strategy behind the plan to get the product roadmap presentation approved.

The product managers need to have a clear product vision and be able to communicate that well to deliver the right product roadmap presentation. 

They also need to make sure that all stakeholders are aware of product business objectives, end-users needs, and pain points. 

The whole product team needs to understand the customer journey and users’ needs to bring the product roadmap to life.

Product managers need to collect requirements from the product team, product owners, stakeholders, and users to get necessary feedback about product features. 

This will provide an effective product roadmap that includes all details needed by the product development team. 

The product roadmap should include product release plans, feature specifications, user stories, and wireframes.

A product roadmap is a product vision and product strategy presented in an easy-to-read format, so it should be well designed and include only the most important product details. 

The format can vary depending on product goals and product needs but it’s always described using the same basic product roadmap elements: goals, customers or users, business drivers, product requirements, product timeline, and product roadmap milestones.

The product roadmap presentation is to evangelize the product plan and convince the stakeholders to come on board. 

It’s a product strategy and product plan in a product roadmap presentation format.

What Mistakes Are Commonly Made While Presenting Product Roadmap? 

Deviating From the Point and Getting Too Technical

The product strategy presentation is not the product demo or product training. 

It’s a sales pitch which means you should stick to the product goals, product benefits, and product differentiation aspects in your product roadmap presentation. 

All the technicalities may be discussed during the product training session for your customers.

Not Understanding the Needs of the Audience

One main reason why product roadmap presentations fail is that they are targeted at product managers and product marketers. 

You must understand that product roadmap presentation is evaluated by customers; end-users, and product managers who not only look at your product from a technical perspective but also make decisions based on their product knowledge and customer experience

They all want to visualize how the product benefits them in different ways.

Presenting the Roadmap With Low Confidence and Zeal

Many product managers are not confident when they present their product; either in terms of features or benefits. 

You need to look beyond your product and show how it will meet the needs of the audience, instead focus on your product’s road map and try to convince them about what they can achieve with your product.

Making Unrealistic Plants and Deadlines

This is a product manager’s responsibility to make a product roadmap and product roadmap presentation with realistic deadlines, features, and benefits. 

Product managers should avoid setting up unrealistic product roadmapping, or any type of product planning until they have done their research and know what the market wants and how they can create a product that will meet those needs.

If your product does not meet the deadlines or goals then it might lead to failure of your product because this will show that the product is weak when compared with other products in the market.

Facing Only the Screen and Talking

This will make your product review a boring one because product managers are not aware of the presentation etiquette. 

When they present product roadmap PowerPoint, product managers should always keep themselves engaged with their audience and should respond to their questions on time. 

It is advised to product managers that they must face only one side of the screen instead of facing from both sides.

Not Showing Product Roadmap Powerpoint Slides

Product managers should always show product roadmap PowerPoint slides to their audience because it will be a waste of time if product managers just present the product roadmap without giving any visuals of this product. 

In addition, product managers must also provide all the opportunities for questions and answers to come out from their audiences. 

If product managers do not provide product roadmap PowerPoint slides, their audience will always have unanswered questions.

Not Adding Product Details in Product Roadmap Slides

Product managers are advised to add product details into their product roadmap PowerPoint slides because if they just present the product roadmap then it becomes hard for audiences to understand what is being presented by them.

These are the pitfalls in the product roadmap presentation. Here are our top 5 ways to nail your product roadmap presentation. 

What Are the Top 5 Ways To Nail Product Roadmap Presentation?

Present Clearly Without Complicating Stuff

Nothing can be more frustrating for product managers to present product roadmap in a way that product managers will find difficult to understand what has been presented by product managers. 

Product managers need to make sure that they are presenting the product roadmap clearly with proper use of slides and diagrams so that audiences will not have issues in understanding the product roadmap.

Present Object, Vision, and Context Properly

Most product managers focus on certain product features without presenting product vision and product context

Product managers should make sure that they are presenting the product roadmap in a way where product vision will be communicated properly along with product context. 

This is important because product managers need to keep their audiences fully aware of why they are introducing given product features.

If you are a product manager and you are presenting a product roadmap in a product team meeting, product steering committee, or product board meeting make sure that the audience should be kept fully aware of product vision and product context.

Omit Unnecessary Slides

Sometimes product managers put too much information on their product roadmap presentation and it becomes difficult for audiences to understand the core crux of the product roadmap slide. 

If product managers keep their product roadmap simple and crisp it will help them to gain the trust of product team members, product board members, and product stakeholders.

Focus On “Why” Not Just “What”

While creating a product roadmap presentation, the product manager should focus more on why they are putting given features in upcoming releases instead of just putting features. 

Product management is more about product vision and product context instead of product roadmap detail slides.

Why is the product manager focusing on a given feature area? What are the factors that are driving this product decision? These are a few questions that product managers need to answer for their product teams, product stakeholders, and product board members before putting up a detailed explanation of the product roadmap.

Product managers must understand that a product roadmap is not just product feature list or product backlog

The product manager’s role is to provide product context and product strategy along with product roadmaps to the product team, product stakeholders, and product board members so that they can align their efforts towards achieving common product goals.

Develop Practical and Realistic Plans

The deadlines and the strategies laid down in the product roadmap should be realistic. The product manager should develop a product roadmap in a manner that the product team can deliver products successfully. 

The product manager should avoid being over-ambitious in the product roadmap, which would fail to meet product deadlines and miss product targets.

Product managers must take feedback from customer support staff, salesforce, product development team, and product management team to make sure what customers want and product managers can deliver the product on time.

Conclusion

A well-made product roadmap serves as an important foundation of your product, that is why it is necessary to communicate and present it with your team with eloquence and perspicacity. 

You product managers should not forget that a product roadmap is like ‘the product constitution’, which guides the product development and ensures product success.

That is why the product roadmap presentation is important.

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