Quality Product Roadmaps: What Makes Them Great

Quality Product Roadmaps

The product roadmap is a vital document for any company. It can help you to identify and prioritize the features that make your product or service unique, as well as those that will help you grow your business. 

A good roadmap helps companies to avoid duplication of effort and keep everyone on board with what needs to be done to take the business forward.

A product roadmap is a plan of action that shows how a company will develop its products in the future. It includes information about what new features to add, when they will be released and why they are being made. A good product roadmap can help an organization set priorities for their development efforts and better focus on what matters most to them and their customers. 

A product roadmap should be used for communication between teams. It helps keep everybody on the same page about what is being worked on and why, while also allowing you to work smarter by avoiding duplication of effort across teams.

A product roadmap is a plan for what you want your product to look like in the future. It can be visualized as a timeline of major milestones, or it may be more detailed depending on the company that created it.

Roadmaps are useful for communicating high-level plans to your stakeholders and employees. They can help keep everyone on the same page about what you’re focusing on, while also preventing unnecessary work duplication across teams. 

Product development roadmaps must be prioritized in order of importance (or business value). If multiple features or projects are prioritized at the same level, then the one that is most in line with business goals and objectives should be prioritized higher.

A product development roadmap can communicate a lot of information to its viewers very quickly: what your long-term plans are for this particular project; which features or functions require more attention than others; when certain functionalities will become available and so on. It can be a very valuable tool for keeping your development team on track.

There are many different ways you can create a quality product roadmap – we’ll discuss some examples below! Before that, we will discuss what makes a product roadmap good or bad.

One of the biggest problems with a lot of product roadmaps is that they are either too detailed or not detailed enough. A roadmap should be just the right amount of detail – it should give you an idea of what will happen, without going into too many specifics. Too much detail can make it difficult to change course if something goes another way.

Bad roadmaps are not prioritized, lack detail, or have too much detail which creates an ambiguous level of expectations and demands from the team.

A good roadmap will always have a prioritization strategy in place, so it’s clear which tasks are most important to the business. It should also be accompanied by specific deadlines and deliverables for every point on the plan. This way everyone is aware of what they’re working towards when their work needs to be finished. 

A good product roadmap is prioritized, has just the right amount of detail, and communicates the vision and goals of the project to its viewers. 

The purpose of a good product roadmap is to give its audience an idea of where their business will go and how they plan on getting there.

But the challenge is often building a roadmap that will align your company around your product vision, providing both the level of detail each function needs while also staying connected to higher-level objectives.

What Are The Features of the Quality Product Roadmaps

There are many different types of product roadmaps, but the best ones all share some common features. They should be: 


Your roadmap should prioritize items that will have the biggest impact on your business. -Detailed: Each item on your roadmap should include enough information so that everyone understands what needs to be done and by when. This is also important to have a clearer understanding of the goals of each task. 


Transparency is essential to any successful organization, especially in product development where you are working with many teams across the company. Your roadmap should be visible enough that anyone on your team can understand what’s coming up and how it will affect their work.


As market conditions change, customer needs also evolve and fluctuate. A good roadmap can accommodate consumer changes and adapt to those changes. It is not an easy task to do that, but indeed very important. It is also required, therefore, to take in user feedback from time to time to make sure that you are still on track with what the users want and need.


A roadmap should be aligned with your company’s strategy and vision. It is pointless to have a great roadmap if it does not support these two essential components of your business. The goals of your organization should be translated into specific milestones or features over some time. There should always be a plan of action available to show how the product is going to get from Point A to Point B.


Your roadmap should be detailed enough so that it can act as a guide for your team but also leave some room for flexibility. The level of detail will depend on the size and complexity of your product. Having said that, avoid getting bogged down into the details which would imply it to be non-flexible.


Your product roadmap should be focused on the needs of your business. A lot of businesses make this mistake by trying to map out every single feature or milestone for their products. 

This approach is not only time-consuming but also redundant as some features might become irrelevant over a period which would translate into wasted efforts and money spent. 

To avoid that, it is essential to have in mind everything that should be on the roadmap while being flexible enough to take into account new insights and changes.


The sequence in which features are delivered should be carefully planned out. This would ensure that the most important features are delivered first and also allow for a sense of anticipation and excitement among your customers or users regarding what’s coming next. Again, this is an area that requires extreme caution and diligence as it translates to what it would mean for the success of the product.


I can’t stress this enough – you must have a thorough, comprehensive, and detailed roadmap. This is especially true for enterprise companies with multiple products in their portfolio that require regular maintenance and updates to keep them fresh since there are too many moving parts involved at any given time.


A roadmap should give your team the ability to take action for you to achieve success with it. 

Again, this can be very difficult when dealing with changes and adapting but is possible if done correctly. 

It also needs to be updated regularly for it to  be effective. Your roadmap needs to be relevant and in sync with the overall company strategy

Using it as a tool for planning out future projects is key but acting on very specific tasks can also be done if necessary so that you can deliver results faster than expected. 

Driven by data

A good product roadmap should be driven by the needs of your customers and what they want, as well as how you can deliver on those requests on time. 

The best roadmaps are made up of small steps so that developers or marketers don’t get bogged down with too much non-essential information and can stick with metrics and algorithms that make the most sense. 

A few examples of excellent product roadmaps are listed below:

Release plans

Release plans document the strategies that help you execute a set of actions, how you will undertake or deliver them, and the amount of time you need to complete the work. The release plan consists of all the backlog items (user stories) that you’ve committed to delivering. Your release plans should align with your product roadmap and business objectives.

A robust release schedule is essential for any successful software company; it helps keep developers, designers, marketers, operations folks, and everyone else on track throughout development cycles while also keeping in mind company-level objectives.

Iteration plans

Your iteration plan should be a slightly higher level than your release plan and it’s the planning approach you take when teams are working in short, timeboxed cycles (e.g., sprints or iterations). 

As with release planning, iteration planning starts by creating an inventory of work that is required to be completed. This inventory is then split into chunks of work that can be accomplished in short timeboxed periods (e.g., two weeks or one month).

Iteration planning builds on the release plan by defining what will be delivered during an upcoming iteration, which helps teams to better focus their efforts and set clear expectations with stakeholders about certain features. 

Other than that, it’s also a good idea to include the estimation of each work item in terms of complexity and effort, which helps teams prioritize their backlog items.

Iteration planning is not about predicting the future or setting fixed commitments; it simply defines what should be delivered at this point by utilizing short cycles. This approach provides many benefits such as the introduction of a learning loop, improved collaboration and communication within the team, and better transparency for stakeholders.

The key to successful iteration planning is getting the whole team on board and agreeing to the plan. The product owner should be able to provide estimations for each work item, while the development team should break down these items into smaller tasks that can be completed in chunks and parts of one or more iterations.

The Agile approach

This approach to backlog management is based on the idea that you should start with a detailed description of what each work item will look like before any development starts. This allows for better planning and estimation at the beginning, when changes are easier to make compared to later in the product development life cycle (when everything has managed to be in sync and to work well together).

This is a great approach for teams that follow an Agile methodology and it works very effectively. However, there are other roadmaps as well – ones based on waterfall methodologies or those using hybrid models of both approaches. 

Types of Product Roadmaps

Sprint plan roadmap

This is an example of a product roadmap that is used by teams following an agile approach to project management. It can be very useful for small, fast-moving companies with just one or two products in their portfolio at any given time.

It consists of consecutive sprints defined during the planning phases and each new iteration starts with some backlog items already identified while others are yet to be completed. We can see the backlog items for a particular sprint on one row and completed ones beneath it – all of them are given a start and end date.

This type of roadmap is often called “sprint plan roadmaps” as well because they follow this approach to planning work which is very common in Agile teams. In case you were wondering where it is used, it works best for products with a short development cycle, usually up to three months.

The key advantage of this type is that it’s very visual and makes it easy to see how much work has been completed and what still needs to be done. It also allows stakeholders to track the progress easily which is especially useful if you’re using sprints as you go along your product development stages.

So if you’re planning to use this type of roadmap, the next question is what do I put on it? What we recommend here is that you don’t list every single feature and instead focus on those which will deliver maximum value. We also advise you not to include too many details about each item as this can be quite time-consuming and tasking for team members.

Instead, focus on the high-level items and leave the nitty-gritty for later conversations with your team. This will help to ensure that everyone is aligned and understands what needs to be done without getting bogged down in unnecessary details.

Kanban Roadmap

This type of roadmap is a very popular choice as it can be used to easily track progress and keep you apprised of where your team is at. It’s a great way to visualize the work that needs to be done, who is working on what, and how long everything will take.

Bonus: Learn how Kanban Board can provide enhanced visibility to your roadmap and improves your workflow.

It also allows you to schedule releases so that they don’t overlap, which keeps things organized and in check.

Gantt Chart Roadmap

If you’re looking for something a little more detailed, then the Gantt chart is the way to go. This type of roadmap lays out every task that needs to be completed to reach your end goal – perfect for those who like precision. 

It’s also great for demonstrating the various ways your project could unfold, and how long each step will take.

Milestone Roadmap

A milestone roadmap is perfect for big projects with lots of moving parts. It takes a high-level view of your project and breaks it down into manageable milestones that need to be hit to  reach the end goal. 

This type of roadmap is great for when you know the end goal, but you’re not sure how to get there. It gives you a framework to work with and helps you stay on track.

Feature Roadmap

A feature roadmap is perfect for projects that are in the early stages of development. This type of roadmap lays out all the features that will be included in the finished product, along with a few details of what each feature will entail.

This type of roadmap helps get buy-in from stakeholders. By showing them all the features that will be included in the finished product, you can get their feedback and make sure everyone is on board with the project before it starts.


Having said all of this, it’s important to note that product roadmaps should always be flexible. Things change and products evolve, so your roadmap should too. As new information comes in, it’s important to update your roadmap to reflect the latest changes and developments.

A quality product roadmap is a great tool for keeping projects on track and ensuring that everyone involved is aware of what is happening and when. By including features, timelines, and stakeholders, you can create a roadmap that is both informative and effective.

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