9 Best Customer Driven Product Management Tools for 2023

The customer reigns supreme in today’s business world. That’s why customer driven product management is so important. Customer driven product management is a process that helps organizations assess, prioritize, and implement changes to their products and services based on customer feedback.

Through customer-driven product management, organizations can ensure that their products and services are constantly evolving to meet the ever-changing needs of their customers. It can help them stay ahead of the competition and maintain a loyal customer base.

So, why is customer-driven product management so important? There are a few key reasons:

1. It helps you understand your customers’ needs.

2. It helps you prioritize changes to your products and services.

3. It helps you stay ahead of the competition.

4. It helps you maintain a loyal customer base.

There are many customer driven product management tools on the market. We have put up a list of our best picks to make your life easier. 

Let us start from the basics.

What Is a Customer Driven Product Management Tool?

A customer driven product management tool helps the company to get feedback from customers and make changes to the product. It allows companies to understand better what their customers want.

The software helps customers understand what they want by gathering feedback and data. It also analyzes the data and provides insights that help make decisions about the product. The tool also helps understand customer needs, identify pain points, and define new product features.

Why Do You Need a Customer Driven Product Management Tool?

Customer driven product management tool helps you gather customer feedback and track their behavior. With this information, you can better decide what products to create and how to market them.

There are many benefits of using a customer driven product management tool. The most important thing is that it helps you understand your customers better. With feedback from real customers, you can learn about their pain points and what they’re looking for in a product. This information is invaluable when making decisions about your product roadmap.

In addition, a customer driven product management tool can help you track customer behavior. This way, you can see how they use your product and what features they’re most interested in. This information can help you prioritize features and ensure you’re creating products your customers will use and love.

If you’re not using a customer driven product management tool, you’re passing on an excellent opportunity to learn more about your customers. With this information, you can make better decisions about your product roadmap and create products they’ll love.

Key Features in Customer Driven Product Management Tool

• Roadmap planning and execution: Make sure the tool allows you to quickly build and share roadmaps so everyone is on the same page.

• Feature prioritization: The customer driven product management tool should help you prioritize what to build next based on customer insights and company priorities.

• Feedback centralization: All customer feedback should get collected in one place, so you can easily track and address issues.

• Collaboration capabilities: The customer driven product management software should have robust collaboration features so you can easily share information and work with teammates. It could include project management features, commenting, and (@)mentions.

•  Powerful customer insights: It could include things like customer behavior data, customer preferences, and customer journey mapping.

9 Best Customer Driven Product Management Tools

Chisel

Agile product management is all about speed, collaboration, and customer focus. And Chisel is the complete agile platform available today, balancing the three facets of agile product management: customer engagement, team alignment, and product roadmapping.

Chisel allows product teams to collaborate, decide what to do next, and interact with customers – all in one place. It’s the perfect customer driven product management tool for agile product teams who want to focus on delivering the best possible product to their customers faster.

Key Features

Idea Box:

If you’ve been struggling to keep track of all the ideas in your head (or in your team’s collective head), then you need to check out Chisel’s idea box. This handy tool will help you easily store, manage, and organize ideas to find and use them later.

With the idea box, you can quickly add ideas and notes, tag them for easy reference, and even share them with teammates or stakeholders.

Feedback Portal:

By sharing a URL with your clients, they can provide suggestions and feedback on your features. This capability is a great way to get input from your consumers and ensure that your products meet their needs.

User Survey:

There’s no question that surveys are a valuable tool for understanding customer opinions. Chisel’s user survey tool makes it easy to create surveys from scratch using a previous template or another template you’ve already developed.

Roadmap Prioritization:

Chisel’s Prioritization Drivers tool is a great option if you’re attempting to determine how to organize your roadmaps. It uses the RICE framework, which stands for Reach, Impact, Confidence, and Effort. These factors are essential to consider when evaluating a potential new feature.

With this tool, you can create a rating system for features, which makes comparing and contrasting various possibilities much simpler. Plus, the tool is very flexible – you can add or remove drivers depending on your specific needs.

Gainsight PX

Gainsight PX is a powerful tool for analyzing user experience and creating strategies to improve product adoption. However, it’s important to note that PX is a cloud-based platform, meaning that companies will need an internet connection to use it. PX is a subscription-based service, so companies must budget for that.

Key Features

• Gainsight PX is a solution that helps marketers display user activity, examine customer interactions, and classify customer behavior.

• Sales teams can use Gainsight PX to identify buyer interest areas and offer new or inactive clients a customized onboarding experience.

• Gainsight PX assists team members in creating recommendations and instructions for users actively using the website or app.
• The engagement with this customer driven product management tool is measurable, which allows team members to track the progress of their work.
• Gainsight PX enables businesses to gather lead information for campaign planning by integrating with various third-party platforms.
• Businesses can create surveys with multiple-choice or open-ended questions, get customer feedback, and track how customers use the products.

Pricing

Need to contact the sales team.

Craft.io

Craft is the perfect tool for businesses that want to adopt an agile product management approach. With Craft, you can easily find ideas, produce narrative maps, work together on projects, and develop product prototypes.

Key Features

• Craft allows users to find, gather, and study suggestions and comments from groups and clients while centralizing all inquiries with a backlog for each party or client.

• Product managers and owners can generate ideas and write epics or tales using the platform’s user story-mapping tools.
• Users can click to add designs for precise product specs that can get distributed among teams.

• Product roadmaps and sprints from Craft effectively keep stakeholders informed by streamlining.
• You can contextualize feedback and determine what matters by relating feedback to particular features or things.

Pricing

Essential Plan: $39 per month if billed annually.

Pro Plan: $89 per month if billed annually.

Enterprise Plan: Custom plan, need to contact sales.

Userpilot

Userpilot is a cloud-based platform that helps customer success and product teams create behavior-triggered experiences to onboard customers and promote product adoption. It enables the development, administration, and A/B testing of customized flows, user persona targeting, UI customization, goal setting and tracking, and more. With Userpilot, you can create personalized experiences for your users that will help them get the most out of your product.

Key Features

• Userpilot enables product and customer success teams to create various unique product experience flows without writing code.

• UI elements, including buttons, boxes, photos, backgrounds, colors, and more, may be changed using the flow builder to match company branding and product themes.
• You can employ A/B testing to compare two in-app experiences and determine which performs best.

• You can target and prompt experiences to particular user personas based on their qualities or habits using Userpilot.
• Userpilot’s engine automatically recognizes design modifications and responds in a way that ensures experiences only activate when necessary.
• Experiences within the product can span numerous pages and respond to all user interactions.
• Users can select their educational routes during onboarding, and product adoption flows can get utilized to promote feature discovery and advertise new features.
• You can establish and monitor performance goals to evaluate the success of each product experience.

Pricing

Userpilot offers the mid-market user acquisition solution at the lowest price, with a monthly starting price of $249. This pricing includes up to 2,500 monthly active users and available feature and segment use (MAUs).

Pendo

Pendo is a powerful system for product experience that helps teams track user behavior and collect usage data. With Pendo, businesses can identify the features that encourage engagement and target specific segments, improving their customer experience. By allowing consumers to assess their customer usage, Pendo makes it easy for businesses to improve how they interact with their customers.

Key Features

• Pendo is a behavioral analytics tool that helps users understand how users interact with their app.

• Pendo can help identify drop-off locations, trends over time, and time spent in the app.
• With this data, Pendo allows users to create custom user segments to target them with content better.

• This customer driven product management tool makes highlighting feature updates or changes easy for users.
• It helps businesses to combine quantitative and qualitative data to determine user dissatisfaction. 
• You can create seamless and simple user interfaces for your online and mobile applications.
• Users can fill out feedback forms within the app and compute net promoter ratings (NPS) to determine the source of discontent. The Pendo app displays results in real-time, allowing you to take action as needed.

Pricing

Free Plan: Available.

You must contact sales to know all about the paid version team.

Hotjar

When understanding how users interact with your website, Hotjar’s behavior analytics software provides a more comprehensive picture than conventional web analytics tools. By tracking user behavior, Hotjar can help you identify areas for improvement on your site and make more informed decisions about your web design and user experience.

Key Features

• Hotjar is a cloud-based tool that helps businesses monitor and analyze website visitors’ click, tapping, and scrolling activities.

• By examining navigational patterns, marketing specialists can identify usability concerns.
• Employees can rewind sessions, tag recordings, create notes, and share them with other team members.
• This customer driven product management tool allows employees to replay sessions, tag recordings, create notes, and share them with coworkers.

• When designing surveys, marketers might add specific behavioral triggers, publish them online, or invite customers to participate in the surveys and gather feedback.
• Professionals can track sentiments across pages thanks to visitors’ ability to offer visual comments on the website.
• Heat maps are a visual representation of how users interact with your product.

Pricing

Observe:

Basic Plan: Free forever.

Plus Plan: $32 per month if billed annually.

Business Plan: Starting from $80 per month if billed annually.

Scale Plan: Contact the team.

Ask:

Basic Plan: Free forever.

Plus Plan: $ 48 per month if billed annually.

Business Plan: Starting from $64 per month if billed annually.

Scale Plan: Contact the team.

Amplitude

Amplitude is an online and mobile analytics tool that attempts to make user data from the “behavioral layer,” which sits between dashboards and raw data, accessible. 

Amplitude is a platform for product intelligence that offers online solutions for digital products that assist teams in managing and expanding their enterprises. With Amplitude, teams can gain insights into how their products get utilized, what features users use the most, and where users drop off. 

Key Features

• Amplitude helps you to see the behavioral information, users, and actions hidden behind each data point on a graph.

• Amplitude’s user flows show which measures get most frequently performed after users sign up and which typically come before in-app purchases.
• With an unlimited number of real-time activity streams and user timelines, you can observe the behavior of specific app users.
• The customer driven product management tool makes it possible to evaluate conversion rates and pinpoint the points at which customers abandon sign-up, upgrade, and purchase procedures.

• Stickiness graphs show how frequently users utilize the app and can be used to monitor user retention.
• For comparison across various metrics, such as conversion and retention, users can be divided into groups and plotted on the same graph.

Pricing

Need to contact sales for their plans. 

Sprig

Sprig is a platform for research on the product development lifecycle. By integrating research into critical stages of the product development process, Sprig provides a unique opportunity for product teams, designers, and researchers to create experiences that matter.

Key Features

• Sprig helps you develop in-product surveys activated at crucial points, removing the element of the guesswork from product management. It allows you to gain contextual information from your clients on why they choose various options, what they feel the experience lacks, and more.

• Recognizing the challenges that can be faced when measuring user sentiment and conversion data, Sprig is there to help you overcome them.
• The customer driven product management tool offers context-rich user insights at scale, assisting your team in using research to find answers to your problems.

• Sprig’s quick research cycle and user-friendly dashboards ensure you always have access to the latest user insights.
• Sprig makes it simple to comprehend what customers think and feel while using your product. This capability helps in providing you with more trustworthy insights that help you create the finest user experiences.

Pricing

Free Plan is available.

For paid version, you need to contact them as they offer customized plans.

FullStory

FullStory is the perfect platform for gaining invaluable insights into how your customers interact with your site or app. With FullStory’s analytics, dynamic conversion funnels, extensive search features, and user session replays, you’ll be able to identify areas for improvement and enhance your customers’ experience.

Key Features

• FullStory provides visibility into how users navigate your website, mobile app, or software platform.
• This customer driven product management tool’s exclusive auto-capture technology helps you quickly identify the root causes of problems.

• You can use session replay to validate issues in real-time. 
• Frustration signals are automatically ranked by the business impact, regardless of whether the problem is higher conversion rates or more completions.
• With automated notifications for occurrences like Rage Clicks, Error Clicks, Thrashed Cursors, and many more, you can spot opportunities before they turn into issues. 

• FullStory provides faster trend detection with unique machine-learning technologies. It allows you to locate areas of achievement and conflict within your product.
• Combining journey mapping with features like funnels, conversions, and segments can help you emphasize your super users’ paths.
• The whole context of FullStory’s DXI capabilities makes data insights even better. It enables you to take the next step in improving your product.

Pricing

Need to contact the sales team for their customized pricing plans.

Conclusion

Customer driven product management tools are the best way to ensure that your product meets your customers’ needs. Using these tools, you can gather customer feedback and make changes to your product accordingly. It will help you create a product that your customers love and are successful in the market.